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Clickstream analytics is a procedure through which a user can visualize clickstream data for analytical or research purposes. A clickstream refers to the translation of user activity on a particular website wherein the user clicks on a computer display screen and the action gets transformed into a web activity. Clickstream analytics is a crucial part of e-commerce market research which can be used to track various other activities within an organization. Its rising adoption in e-commerce is predicted to fuel the demand for it over the forecast period on account of the unprecedented growth of consumer data coupled with the implementation of numerous mobile technology facilitating touch points. The transformation from conventional to digital techniques is likely to gain traction resulting in augmented demand for clickstream analytics over the forecast period. Exponential growth in the volume of data is expected to drive the clickstream analytics market over the next few years. Clickstream analytic solutions have been increasingly organized across various industry verticals such as telecommunication, financial sector, energy, transportation, and health care. Growth in digitalization technologies in the emerging economies of Asia Pacific is likely to be a driver of the clickstream analytics market. Emerging trends of Big Data technology and improvement of internet based facilities is likely to drive the growth of clickstream analytics market over the forecast period.

The market is segregated by service into the managed and professional categories. Professional services are further sub-segmented into the following divisions: support & maintenance, deployment & integration, and consulting. On the basis of type, the clickstream analytics market is divided into the software and services segments.  Software accounted for a major market share in 2016 and is expected to retain its position over the forecast period. Based on usage, the clickstream analytics market is split into the following groups: website/application optimization, click path optimization, customer analysis, traffic analysis, basket analysis & optimization, and others. Basket analysis & optimization is anticipated to register major growth over the forecast period due to the wide expansion of e-commerce over the preceding years. The wide availability of internet facilities has also contributed to the development of this segment. In terms of end-user industry, the clickstream analytics market is fragmented into the following sets: banking, financial services & insurance, telecommunication & IT, retail & e-commerce, media & entertainment, transportation, health care, and others. Retail & e-commerce is anticipated to register high growth owing to the rising purchasing power of consumers coupled with the increasing demand for online shopping.

Geographically, the clickstream analytics market is distributed over North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America held a major market share in 2016 and is projected to retain its position over the forecast period, driven by the growing adoption of web analytics solutions, considerable technological developments, and the wide presence of vendors in this region. Asia Pacific is poised to be lucrative over the forecast period owing to the substantial investment in technology by the developing countries in this region. Government initiatives to develop smart cities are likely to have a positive impact on the growth of clickstream analytics in Asia Pacific. Japan, China and India are likely to occupy a dominant share in the region’s clickstream analytics market over the next few years. Middle East & Africa is estimated to a developing market for clickstream analytics over the forecast period. Investments to develop Big Data technology is likely to propel the demand for clickstream analytics market in this region.

Key players in the clickstream analytics market include Adobe Systems, International Business Machines Corporation, Google, Inc., Microsoft Corporation, Oracle Corporation, Hewlett Packard Enterprise, AT Internet, SAP SE, Splunk Corporation, Verto Analytics Oy, Vlocity Inc., and Webtrends Corporation.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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