Clean Meat Market Outlook

Clean meat is also known as cultured meat, which is produced in labs or in vitro cultivation of animal cells. Clean meat is a type of meat, which is grown in the cell culture rather than in the animal’s body. This is generally produced by using tissues through engineering techniques, which are traditionally used in regenerative medicine. Many meat providers are now adapting this sustainable change due to increase in the demand for meat from consumers. It is also found that in the forecasted period the global demand for meat will be 70% higher than today's level. Also, we don’t have enough land and water to produce this much meat using animals, which may also devastate the environment. Therefore, clean meat is the best sustainable source of meat to encounter the increasing demand from consumers around the globe. Clean meat market is also developing due to the increasing research and development activities in different regions.

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Sustainable and Environment-Friendly Solution to the Growing Demand for Meat

Clean meat is the term most preferred by the meat manufacturers, because clean meat is cleaner than meat produced from slaughtered animals, in both the terms environmental friendliness as well as sanitation. This characteristic of clean meat helps to serve more health-conscious consumers. Therefore, it is subjected to drive the market in the coming years due to an increase in number of health-conscious people. The clean meat market is also driven by the expanding world population as well as the increasing meat consumption in the developed and developing countries. In the current scenario, the livestock has already consumed around 70% of global agricultural land, and it is not enough to satisfy the growing demand for meat, which makes meat scare and expensive. Clean meat also helps in animal welfare, food safety, and novel food along with the sustainable characteristic, which helps to surges the demand in the coming years. Due to its multiple positive characteristics, it become more expansive as compared to the other meat which may restrict the sales growth of clean meat in the market.

Global Clean Meat Market Segmentation

The global clean meat market is segmented on the basis of end use, source, and distribution channel

On the basis of end use, the global clean meat market has been segmented as –

  • Pet Food Industry
  • Food and Beverages Industry
    • Nuggets
    • Burgers
    • Meatballs
    • Sausages
    • Hot Dogs

On the basis of source, the global clean meat market has been segmented as –

  • Poultry
  • Pork
  • Beef
  • Duck

On the basis of distribution channels, the global clean meat market has been segmented as –

  • Online Retailing
  • Store-based Retailing
    • Supermarkets/Hypermarkets
    • Convenient Stores
    • Specialty Stores

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Clean Meat Market: Regional Analysis

The global clean meat market is majorly divided into seven regions, such as North America, Latin America, Europe, East Asia, South Asia, Middle East & Africa, and Oceania. Among all these regions the Middle East and Africa are expected to grow at a high rate of CAGR during the forecasted period. It is because of the growing research and developments activities in Middle East and Africa. Other than that, it is also expected that North America accounts for highest market share in the coming years due to large meat-eating population and growing investment in meat production industries. There are many developed and developing countries form other regions, which are projected to increase the demand for clean meat in the forecasted period.

Clean Meat Market: Key Participants

  • Memphis Meats
  • Mosa Meat
  • Just, Inc.
  • Tyson Foods, Inc.
  • Cargill, Incorporated
  • Integriculture Inc.
  • SuperMeat

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Clean Meat Market

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