Clarified Juice Concentrates Market Outlook

Food and beverages sector is one of the largest industry segments globally. Demand for healthy, natural and nutritious beverages is further escalating the market revenue generations in the global food and beverages market. Fruit juice concentrates are prepared by extracting the juice from fresh fruits followed by evaporation of a large amount of water, thus leaving a highly concentrated form of fruit juice also referred to as fruit juice concentrate. There are two variations of fruit juice concentrate namely, cloudy juice concentrates and clarified juice concentrates. Clarified juice concentrate can be defined as juice concentrate which is undergone additional processing and filtration technique in order to produce a clear liquid for a number of applications in the beverage industry. The global clarified juice concentrate market is expected to witness significant growth in the near future owing to rising conscious consumers across the globe.

Clarified Juice Concentrates Market: Reasons for Covering this Title

Consumers across the globe are more inclined towards the healthy and nutritious drinks which have tremendously contributed towards the market growth of clarified juice concentrates across the globe. Consumer’s perception with respect to the ‘naturalness’ and functional benefits of juices has resulted in increasing consumption of clarified juice concentrate across the globe. However, spending constraints have pushed consumers to seek for an alternate option, for example, spending on a private label juice which might affect the global market for clarified juice concentrate in the near future. Clarified juice concentrates are widely used to prepare juice drinks, ready to drink juices, flavored tea, smoothies thus contributing towards the growing market of clarified juice concentrates. Furthermore, the clarified juice concentrate market is also benefited by its application in bakery and dairy industry where it can be used as a substitute for sugar. Clean label trend and demand for organic and natural ingredients in food products have been pushing manufacturer to bring products in the market space with natural sweetness, flavor, and color thus, contributing towards the growing market for clarified juice concentrate across the globe.

Consumption of sugar-sweetened juices in linked to the number of health-related risks such as obesity, diabetes, dental caries and others. This is largely expected to benefit the global market for clarified juice concentrate in the near term.

Global Clarified Juice Concentrate: Market Segmentation

On the basis of nature, the global clarified juice concentrate market has been segmented as –

  • Natural Clarified Juice Concentrate
  • Organic Clarified Juice Concentrate
  • Conventional Clarified Juice Concentrate

On the basis of product type, the global clarified juice concentrate market has been segmented as –

  • Clarified Fruit Juice Concentrate
    • Guava
    • Mango
    • Orange
    • Mango
    • Grapefruit
    • Others
  • Clarified Vegetable Juice Concentrate
    • Carrot
    • Sweet potato
    • Red Beet
    • Others

On the basis of application, the global clarified juice concentrate market has been segmented as –

  • Beverages Industry
  • Baker Industry
  • Dairy and Dessert
  • Salad Dressing
  • Others

On the basis of distribution channel, the global clarified juice concentrate market has been segmented as –

  • Direct
  • Indirect
    • Store-based Retaining
      • Hypermarket/Supermarket
      • Convenience Stores
      • Departmental Stores
      • Fruit and Drink Specialty Stores
      • Others
    • Online
clarified juice concentrate market

Global Clarified Juice Concentrate Market: Key Players

Some of the key players operating in the global clarified juice concentrate market are Kanegrade Ltd, Northwest Naturals, Encore Fruit Marketing, Inc., Döhler GmbH, Carolina Innovative Food Ingredients, BMT Weiser LLC, Tricom Fruit Products Limited, Milne Fruit Products, Ventura Coastal, LLC, Sleaford Quality Foods, FLINGO FOODS AND AGRO P. LTD., Moleva, S.A., Milne Fruit Products and others. Manufacturers of clarified juice concentrate are focusing on launching new products in the market place with different flavors in order to attract consumers and increase their indulgence thus positively influencing the global clarified juice concentrate market.

global clarified juice concentrate market

Source: European Fruit Juice Association               

Key Developments in the Clarified Juice Concentrate Market

  • In 2017, Milne Fruit Products, Inc. and Naturex S.A, which is a France based manufacturer of specialty plant-based natural ingredients signed an agreement with n effort company signed a collaborative agreement to develop and commercialize Concord grape extracts. Concord grape is a North American fruit which is rich in polyphenols.
  • In 2017, Klaus Böcker GmbH which is a manufacturer of fruit juices, fruit purees, concentrates, and other products across the Europe expanded its product line by launching clarified grapefruit juice concentrate 58° Brix.
1clarified juice concentrate market

Source: European Fruit Juice Association

Opportunities for Market Participants

Fruits and vegetables account for a significant proportion of micronutrient such as potassium, magnesium, folate and other essential nutrients, thus, leading to their greater consumption among consumers. Germany, France, Spain, Italy are one of the top consumers of fruit juices in Europe attributable to increasing consumption consumer interest in healthy beverages and significant innovation in chilled juices. All these factors will deliver significant revenue opportunity in the global market for clarified juice concentrate in the near term. Furthermore, increasing number of product launches, availability of clarified juice concentrate in various flavors and its widespread application across several industrial areas is expected to benefit the market for clarified juice concentrate in the near term.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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