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Citronellyl formate also known as citronellol formate or 3,7-Dimethyl-6-octen--yl is a chemical compound used as a fragrance ingredient. Citronellyl formate is transparent colorless oily liquid with characteristic odor. Citronellyl formate has fruity smell, pear, and fresh floral odor. Although it has pungent odor, but has distinctly similar smell of fresh floral and rose petals. Citronellyl formate is manufactured through reaction of citronellol with formic acid. The reaction mixture is allowed to decompose to form citronellyl formate. Citronellol a key raw material is derived from rose, lemon grass and geranium. Citronellol is slightly soluble in water and is unstable in presence of oxidizing agents. The U.S. Food and Drug Administration have approved citronellyl formate as Generally Recognized As Safe (GRAS) for use as flavoring and fragrance agent in food & beverage and personal care industry. Citronellyl formate finds applications in essential oils and perfumes. Over the past few years, there is rise in demand for citronellyl formate as it is less harmful compared to its synthetic counterparts. 

The market for citronellyl formate was mainly driven by perfumery and personal care industry. Citronellyl formate is one of the key ingredient in personal care products such as soaps, shower gels, shampoos, roll-on and body lotions among other. Moreover, it is also used in laundry care products such as detergent powders, acid cleaners and cleaning agents. Due to its characteristic odor, it is sometimes used as flavoring agent in beverages. Citronellyl formate has sweet odor with combination of apple, peach and fruity flavor. Due to this pleasant smell, citronellyl formate is used in incense sticks also known as agarbattis in some parts of the world. Furthermore, citronellyl formate is also used as a perfumery agent in candles. Citronellyl formate is also used in essential oils or volatile oils. These essential oils are used in aromatherapy for healing treatments. In food & beverage industry, citrononellyl formate is used as flavoring agents in beverages and aroma oils. In spite of major applications in perfumery and personal care industry, regulations from governing agencies such as U.S. FDA and EU related to the usage of citronellyl formate is likely to hinder the market growth. Further, a wide range of substitutes is available in the market for citronellyl formate. 

Asia Pacific dominated the demand for citronellyl formate in past few years and is anticipated to show similar trend over the next few years. China, India and Japan had the highest demand for citronellyl formate in Asia Pacific region. Southeast Asia is likely to exhibit higher demand for citronellyl formate owing to increasing demand for perfumery and personal care products from countries such as Indonesia, Singapore and Malaysia. Europe followed Asia pacific in 2013. Increasing demand from perfumery and essential oils market is driving the demand for citronellyl formate in this region. Countries such as Italy, France and the UK are the major consumers of citronellyl formate in this region. However, Central and Eastern Europe is projected to show potential market growth owing to rise in the perfumery market. Rest of the World market is anticipated to be the fastest growing region for citronellyl formate owing to higher demand for perfumery products from the Middle East and South America.

Some of the key manufacturers and suppliers in the citronellyl formate market are Sigma- Aldrich Corporation, Symrise AG, Elan Chemical Co. Inc. and Triveni Interchem Pvt. Ltd. among others. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Citronellyl Formate Market

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