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Global Citronella Oil Market: Overview

Citronella oil is an oil derived majorly from citronella grass, also called as Cymbopogon nardus. The cultivation of the grass requires rich moisture content and sunshine. The oil can also be derived from different cymbopogon species. The citronella oil is considered as one of the industrially important essential oil. This is owing to the key advantages of citronella oil such as flavour additive, fragrances in cosmetic and perfume industries. The citronella oil contains more than 80 components some of which are at high concentration in oil and functions as repellent property of oil. Some of the important components such as geranial, limonene and citronellal are considered to have desirable repellent characteristics. In trade terms, citronella oil are classified as ceylon citronella oil and java citronella oil where they differ in terms of proportion of citronellal and geranial. Perfume industry is important for citronella oil market since it has majority of the revenue share. Other than perfumes citronella oil is also used in detergents, industrial polishes, soaps, cleaning compounds and other industrial products.

Global Citronella Oil Market: Drivers and Restraints

The global citronella oil market is primarily driven by the increasing demand from perfume and cosmetic industries. Citronella oil offers wide remedies some of which are anxiety and stress control, ability to eject bugs and leeches from body etc. Citronella oil prevents the spread of internal and external infections. These are some of the factors which is boosting the global citronella oil consumption. Furthermore, citronella oil has some unique properties such as distinctive olfactory and steady technical properties. These properties are highly essential for industries such as perfume to incorporate appropriate blending and compounding essences which in turn actually drives the global citronella oil market.  

However, the substitute for citronella oil such as synthetic isolates from eucalyptus citriodora and turpentine oil might restrain the global citronella oil market

Global Citronella Oil Market:  Segmentation

On the basis of citronella oil type as per trade, citronella oil market is segmented into:-

  • Java citronella oil
  • Ceylon citronella oil

 On the basis of citronella oil grades, citronella oil market is segmented into:-

  • Food grade
  • Aromatherapy
  • Others

On the basis of end use industry, citronella oil market is segmented into:-

  • Perfume
  • Food
  • Pharmaceutical
  • Detergent
  • Cosmetic
  • Others 

Global Citronella Oil Market:  Region wise Outlook

The global citronella oil market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and Middle East and Africa (MEA). APEJ holds the major share in the global citronella oil market owing to the high production of essential oils for fragrance and flavour industry and also shares major contribution in essential oils export. The major countries such as Shri Lanka, India, China, Java, Indonesia and Taiwan tops the citronella oil market in terms of production in APEJ region. Followed by APEJ is North America and Europe and are expected to grow at moderately high CAGR during the forecast period. Latin America is anticipate to project stable growth rate in terms of value during the forecast period.

Global Citronella Oil Market:  Key Players

Some of the key players identified in the global citronella oil market includes:

  • Van Aroma
  • Reho Natural Ingredients
  • Manohar Botanical Extracts Pvt. Ltd.
  • KIC Chemicals, Inc.
  • Wuhan Dahua Weiye Pharmaceutical Chemical Co., Ltd.
  • Fujian Gaoke Daily Chemical Co., Ltd.
  • AOS Products Private Ltd
  • Gramme Products
  • Aromacare Herbals
  • Meena Perfumery
  • K.K. Enterprise

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Citronella Oil Market

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