Global Chocolate Market: Overview
One of the most consumed and popular food product among consumers across the globe is chocolate. Based on the amount of cocoa employed during preparation, different varieties of chocolates are produced globally. As the global chocolate market is highly driven by the taste preferences of consumers, it is imperative that companies focus on product development and marketing strategies to gain a wider consumer base and capture new markets.
The report presents an in-depth analysis of the growth trajectory of the global chocolate market along with the principal trends. The study also highlights the factors that are likely to affect the global chocolate market in a positive or negative manner. It also evaluates the prime elements at play in the market. To offer a clear outline of the market, the report utilizes Porter’s five forces analysis and examines the competitive landscape. It also presents an assessment of the products, key strategies, and shares of the companies operating in the global chocolate market. Information on the degree of entry and exit barriers present in the market has also been provided in the intelligence report.
Global Chocolate Market: Trends and Opportunities
The growth of the global chocolate market is primarily driven by the rising awareness among consumers regarding the health benefits associated with cocoa-rich dark chocolates. This trend is anticipated to boost the popularity of chocolate across the globe. The popularity of dark chocolate is expected to rise over the forthcoming years owing to the fact that it helps in preventing cardiac diseases, in addition to other benefits.
The growing disposable income of consumers in developing countries of Asia Pacific is one of the primary reasons behind the mounting demand for chocolates. In countries such as South Korea, Japan, India, and China, the presence of regional brands has stirred the sales of chocolates over the last couple of years. Multinational brands such as Ghirardelli, Mars, Ferrero, and Hershey’s have also gained popularity in these countries owing to the changing taste preferences and increasing brand loyalty.
The demand for chocolate is at its peak during seasonal and festive occasions. The expanding applications of chocolate is another factor that is likely to positively impact the growth of the global chocolate market. However, fluctuating prices of raw materials, especially cocoa, the instability of its supply, and the political instability in cocoa producing countries are likely to restrain the growth of the market over the next couple of years.
Global Chocolate Market: Regional Outlook
Region-wise, the global chocolate market is categorized into Europe, North America, Asia Pacific, and the Rest of the World. Amidst these, Asia Pacific emerged as one of the leading consumers of chocolates due to the rising influence of Western culture and habits in countries in the region. The success of several international chocolate brands is expected to further intensify the demand for chocolate in the region.
Companies Mentioned in the Report
The leading companies operating in the global chocolate market are focusing on product differentiation in terms of taste, flavor, and price to gain a strong hold over the market. Some of the key players are Kraft Foods, Nestle SA, Moonstruck Chocolatier Co., Mars Inc., Ghirardelli Chocolate Co., Ferrero Group, and Hershey Foods Corp.
Segmentation of the Global Chocolate Market by Product Type:
- Dark Chocolate
- Milk Chocolate
- White Chocolate
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.