Chickpea flour refers to the flour made by grinding whole dried chickpeas. It is grown in tropical and sub- tropical regions. Chickpea comes in the category of pulses and is known for being cholesterol free and a good source of protein and fiber. Chickpea flour is a prominent Indian cuisine, widely used for cooking and baking. It is also rich source of vitamins and minerals, thus significantly boost the intake of manganese and folate. Increasing demand for chickpea can be attributed to its high nutritional value. Owing to the healthy balance of amino acids, high levels of complex carbohydrates, relatively low levels of anti-nutritional factors, and bioavailability of proteins, chickpea flour has emerged as a functional ingredient for the food process industry. In addition, chickpea flour aids in curbing various health problems such as coronary heart disease, obesity, diabetes and cancer, thereby leads to increased consumption.
Global Chickpea Flour Market: Market Segmentation
The global chickpea flour market can be segmented on the basis of application, product type, distribution channel, and region. Based upon application, chickpea flour market can be segmented into bakery and snacks, dairy, beverages, and others. Bakery and snacks are expected to hold relatively high share in the global chickpea flour market. Based on the product type, chickpea flour is segmented into dark brown chickpea flour, beige chickpea flour, lentils, and others. Dark brown chickpea flour is expected to expand at relatively high CAGR over the forecast period. On the basis of distribution channel, chickpea flour market can be segmented into convenience stores, supermarkets/hypermarkets, specialist stores, and others such as independent retailers. Supermarket/hypermarket is projected to witness relatively high revenue growth in the chickpea flour market.
Global Chickpea Flour Market: Regional Outlook
On the basis of geography, the global chickpea flour market is segmented into five regions namely Latin America, North America, Europe, Asia Pacific, Middle East and Africa. Globally, among all regions, Asia Pacific is expected to hold relatively high share in the chickpea flour market. High cultivation of pulses in the Asia Pacific region is expected to contribute significantly to the region’s growth in chickpea flour market. Production and consumption of chickpea is very high in developing countries. According to FAO, India is the leading producer of chickpea. Other important chickpea producing countries includes Turkey, Mexico, Canada, and Australia.
Global Chickpea Flour Market: Growth Drivers
Chickpea flour is anticipated to grow rapidly during the reviewed period. Consumption of chickpea has gained traction with rising awareness regarding its health advantages. Chickpea flour prevents inflammation and enhances immunity. It is also capable of stabilizing blood sugar, and preventing diabetes. High fiber content in chickpea enables it to lower cholesterol levels, reduce hypertension, and protects against heart disease. Rising health consciousness among consumers plays a vital role in elevating the demand for chickpea flour. Changing life-style coupled with change in dietary preferences is expected to propel the growth of chickpea flour market. Additionally, increasing application of chickpea flour in bakery, snack and savory market is expected to contribute significantly to the revenue growth of chickpea flour market. Players in the chickpea flour market are keen to bring new product developments to serve their large customer base.
Global Chickpea Flour Market: Players
Some of the key players in the chickpea flour market includes Ingredion Incorporated, Best Cooking Pulses, Inc., AGT Food & Ingredients, Diefenbaker Seed Processors Ltd., and Jain group of Companies, among others. Companies in the global chickpea flour market focus upon expanding their product portfolio through new product launches.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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