Consumer taste and nutritional preferences have in several quarters of the world have seen plant-based food gathering steam. Probably, a trend supporting this shift is people gravitating toward ancient diets that have been known for their vast nutritional preferences. Consumers world over are also adopting nutritional patterns that help fulfil some clinical and metabolic goals, such as adopting foods that reduce weight. In the light of all these trends, the chia seeds market has been witnessing striking business propositions.
The large purported benefits of chia seeds on cardiovascular health has one of the key stimulants for demands in the market. These small seeds are packed with nutrients - loads of range of minerals, antioxidants, and protein. A spate of animal- as well as human-based studies have gone a long way to reiterate the health benefits of these seeds.
Retail chains in developed nations are trying to give these seeds more shelf space. The drive stems from the growing pursuit of plant-based ‘superfood’ in populations around the world. The growing availability of these seeds in hypermarkets has been instrumental in expanding the visibility of products containing energy-packed seeds. Over the recent times, consumers are looking new ways for consuming chia seeds in recipes. The seeds can also be consumed without the need for grounding. Functional food producers seeking business potential in the chia seeds market are adopting better packaging and storage technologies. This will help in the expansion of the chia seeds market.
However, there is still a long way to go before they get mainstreamed as a popular functional food. For one, the scientific evidence isn’t sufficient - few studies have proved favorable findings and the cohort is no doubt relatively small. Thus industry players have made call-to-action for more such studies in the next few years. Further, the growing popularity of gluten-free food is catalyzing the prospect of the chia seeds market.
Increasing adoption of gluten free diet is boosting the global chia seeds market. This is due to the growing awareness of health benefits of gluten free seeds in the developed regions of the world. The gluten-free property of chia seeds is highly desirable for the consumers suffering from gluten intolerance or for consumers who simply want to avoid gluten intake in their diet.
An upcoming report by Transparency Market Research on the global chia seeds market would help readers with an in-depth analysis of the global chia seeds marker. The compilation will offer insights of the global chia seeds market including its key drivers, restraints and opportunities. It will help elucidate the potential revenue across different segments of the market and attractive investment prospects associated with the market. In addition to this, the report throws light on several aspects of the market such as product launches, regional outlook, and competitive strategy adopted by leading players.
Chia seeds find application in formulating a wide range of food products, such as baked products, breakfast cereals and seed mixes. The demand for chia seeds are increasing in the market owing to their ability to improve metabolism, balance blood sugar, and reduce risks of heart diseases. In addition to this, chia seeds possess several nutritional value such as fiber, calcium, protein, phosphorus, omega-3 fatty acids and manganese. The increasing awareness of the nutritional benefits of the chia seeds is setting a trend of chia seeds based product launch in the market. The trend is supposed to drive the demand for chia seeds in the market.
Though the global chia seeds market is expected to grow in the near future, the growth of the market is subjected to several restrains. Volatility in the price of chia seeds per ton, significant gap in demand and supply of the chie seeds and availability of cheaper alternative are the major restraints facing the global chia seeds market. In spite of the restrains, the market of global chia seeds market is anticipated to be driven by the nutritional and health related properties offered by them.
Geographically, the global chia seed market can be segmented into North America, Europe, Asia-Pacific, South America, and Africa. Among all these regions, Europe is expected to witness growth in the global chia seeds market in the near future. This is due to the high awareness of the people about the need for maintaining a healthy lifestyle in the region.
Some of the predominant players operating in the global chia seeds market are Nutiva Inc.,Sesajal SA De CV, Vega Produce LLC, and Spectrum Naturals. The key players of the global chia seeds market are adopting several innovative techniques such as improved product distribution strategies and product launches to stay ahead of each other.
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