Demands for Chia Seeds Propelled by Shift of Populations Toward Plant-based Diets
Consumer taste and nutritional preferences have in several quarters of the world have seen plant-based food gathering steam. Probably, a trend supporting this shift is people gravitating toward ancient diets that have been known for their vast nutritional preferences. Consumers world over are also adopting nutritional patterns that help fulfil some clinical and metabolic goals, such as adopting foods that reduce weight. In the light of all these trends, the chia seeds market has been witnessing striking business propositions.
The large purported benefits of chia seeds on cardiovascular health has one of the key stimulants for demands in the market. These small seeds are packed with nutrients - loads of range of minerals, antioxidants, and protein. A spate of animal- as well as human-based studies have gone a long way to reiterate the health benefits of these seeds.
Functional Food Companies See Promising Health Potential; Need for More Research
Retail chains in developed nations are trying to give these seeds more shelf space. The drive stems from the growing pursuit of plant-based ‘superfood’ in populations around the world. The growing availability of these seeds in hypermarkets has been instrumental in expanding the visibility of products containing energy-packed seeds. Over the recent times, consumers are looking new ways for consuming chia seeds in recipes. The seeds can also be consumed without the need for grounding. Functional food producers seeking business potential in the chia seeds market are adopting better packaging and storage technologies. This will help in the expansion of the chia seeds market.
However, there is still a long way to go before they get mainstreamed as a popular functional food. For one, the scientific evidence isn’t sufficient - few studies have proved favorable findings and the cohort is no doubt relatively small. Thus industry players have made call-to-action for more such studies in the next few years. Further, the growing popularity of gluten-free food is catalyzing the prospect of the chia seeds market.
Global Chia Seeds Market: Overview
Increasing adoption of gluten free diet is boosting the global chia seeds market. This is due to the growing awareness of health benefits of gluten free seeds in the developed regions of the world. The gluten-free property of chia seeds is highly desirable for the consumers suffering from gluten intolerance or for consumers who simply want to avoid gluten intake in their diet.
An upcoming report by Transparency Market Research on the global chia seeds market would help readers with an in-depth analysis of the global chia seeds marker. The compilation will offer insights of the global chia seeds market including its key drivers, restraints and opportunities. It will help elucidate the potential revenue across different segments of the market and attractive investment prospects associated with the market. In addition to this, the report throws light on several aspects of the market such as product launches, regional outlook, and competitive strategy adopted by leading players.
Global Chia Seeds Market: Trends and Opportunities
Chia seeds find application in formulating a wide range of food products, such as baked products, breakfast cereals and seed mixes. The demand for chia seeds are increasing in the market owing to their ability to improve metabolism, balance blood sugar, and reduce risks of heart diseases. In addition to this, chia seeds possess several nutritional value such as fiber, calcium, protein, phosphorus, omega-3 fatty acids and manganese. The increasing awareness of the nutritional benefits of the chia seeds is setting a trend of chia seeds based product launch in the market. The trend is supposed to drive the demand for chia seeds in the market.
Though the global chia seeds market is expected to grow in the near future, the growth of the market is subjected to several restrains. Volatility in the price of chia seeds per ton, significant gap in demand and supply of the chie seeds and availability of cheaper alternative are the major restraints facing the global chia seeds market. In spite of the restrains, the market of global chia seeds market is anticipated to be driven by the nutritional and health related properties offered by them.
Global Chia Seeds Market: Geographical Analysis
Geographically, the global chia seed market can be segmented into North America, Europe, Asia-Pacific, South America, and Africa. Among all these regions, Europe is expected to witness growth in the global chia seeds market in the near future. This is due to the high awareness of the people about the need for maintaining a healthy lifestyle in the region.
Global Chia Seeds Market: Competitive Landscape
Some of the predominant players operating in the global chia seeds market are Nutiva Inc.,Sesajal SA De CV, Vega Produce LLC, and Spectrum Naturals. The key players of the global chia seeds market are adopting several innovative techniques such as improved product distribution strategies and product launches to stay ahead of each other.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.
TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.
Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.