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Chia Protein: Market outlook

In the global food and beverage industry, escalating demand for functional food is on the rise and subsequently, there is subtle growth in the demand for functional food has been observed. With the increasing demand of high nutritional products, chia seeds have made its presence in the market with high nutritional value. Chia protein is extracted from chia seeds, which retains all the proteinaceous value present in the seed. In the global plant protein market, the demand of chia protein has gained remarkable popularity owing to the presence of all nine essential amino acids and other amino acids too. Health conscious population consume protein supplements to gain all the essential amino acids. Essential amino acids are not synthesized in the body and have to be consumed from the external source such as fruits, vegetables, cereals, seeds, and other nutritious food items. The increasing vegan population and to support animal welfare many people are switching towards vegan food products, which leads to decrease in the sales of whey protein in the market and simultaneously increasing the demand of chia protein. In the global chia protein market, Europe and North America hold the major share in production and consumption of chia protein, owing to increasing vegan and health-conscious customers. In addition, the presence of global players and robust supply chain in this region is helping in the rapid flourish of chia protein market.

Rising Demand for Chia Proteins among gymnasts and athletes to enhance physical strength

Plant protein market has gained the momentum in the last few years due to an increase in fitness enthusiast and evolving perception to avoid animal protein to prevent animal cruelty. There is a remarkable increase in the growth of the vegan population in the U.S. i.e. it has increased by 5% from 2103 to 2017. In 2013, it was estimated that only 1% of U.S. population seeks to consume vegan food and in 2017, the vegan population has increased to 6%, depicting the increase in mega-trend for consuming plant-based healthy food products. The chia protein has gained good momentum in the shadow of this growing mega trend and growing at a lucrative growth rate in the plant-based protein market. Chia protein is also been used in various food products to increase the protein content of the food and beverage products such as nutritional bars, nutritional supplements, dietary supplements, and others. Increasing chains of gym and fitness clubs across the globe have increased the demand for chia protein supplements among the gymnasts and athletes. As chia protein help to gain the desired muscle mass and recovery of micro-injuries in the muscle fibers. With the increasing demand for chia protein in the global plant protein market, it can be anticipated that the demand for chia protein is expected to increase at a high growth rate in the coming years.

Global Chia Protein: Market Segmentation

On the basis of nature, global chia protein market has been segmented as:-

  • Organic
  • Conventional

On the basis of end use, global chia protein market has been segmented as:-

  • Nutraceuticals
  • Animal Feeds
  • Food & Beverages
    • Bakery
    • Soups and Sauces
    • Dairy Free Products
    • Other

On the basis of the distribution channel, global chia protein market has been segmented as:-

  • Store-Based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Others
  • Online Retailing

Global Chia Protein: Key Players

Some of the major player operating their business in the chia protein market are Glanbia Nutritionals, Chia Organica USA, Lifefood, NaturesPlus, Kundig Group, Bioriginal, Natural Organics Inc., The Green Labs, and others. Many other global food manufacturers showing their keen interest to bring chia protein in their product line.

Opportunities for Market Participants:

The rapid boom in the plant-based protein over the past one decade has led to the introduction of much plant-based proteins in the market such as chia protein, flax seed protein, soy protein, pea protein, and others. Increasing awareness and knowledge about the benefits of consuming plant-based protein is making a huge opportunity for the chia protein manufacturers in the coming future. Health enthusiast and athletes are seeking for the protein supplement which contains all the essential amino acids as it has to be consumed from an external source, which will also help in the growth of chia protein market. Apart from all the mentioned factors, increasing awareness among the customers will also contribute to the growth of the chia protein market over the forecast period. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Chia Protein Market

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