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Global Champagne Market: An Overview 

The global champagne market is home to world’s best sparkling wines. It is expected to register healthy growth, thanks to an increasing emphasis on celebrating shared success, increased importance of defining individual milestones, and the timeless and fleeting realization of the impermanence of life. 

Champagne is just a sparkling wine to many. However, it is almost sacrosanct during celebrations in many cultures. According to EU laws, the champagne market players cannot label their products as champagne unless the wine comes from the Champagne region of France. Additionally, EU also requires champagne to be produced under the strictly laid out rules of appellation. These rules dictate practices required for carbonation, sourcing of grapes, specific vineyard practices, and additionally region specific unique pressing methods. 

Champagne market players focus on branding their products in line with royalties. Association of champagnes with royalty and nobilities has led to the mass popularity of the beverage with the growing middle class. Traditions of prestigious wine cellars have further fuelled the imagination of the mass appeal of the champagne market.       

Global Champagne Market: Notable Developments 

  • According to recent news reports, global warming is threatening the prospects of the champagne market. Earlier, harvest for grapes used to start during August. However, recent changes in temperatures are pushing it towards mid-to-late September. Furthermore, increasing temperatures and difficulty in maturation is resulting in lower acidity for grapes. Lower acidity can result in reduced freshness for wines. 

Global Champagne Market: Key Trends 

Emerging Markets Present an Enormous Opportunity 

Recently, emerging markets are emerging as a key opportunity in the champagne market. Growing acceptance of alcohol consumption and growing demand for small quantities for special occasions are expected to drive growth in emerging markets. Growing acceptance of alcohol on non-religious grounds is growing hand-in-hand with increasing night life and peer-approval driven culture. Additionally, growing influx of social media is also taking lifestyle to much younger kids and establishing information sharing and peer connections among young people with limited experience to alcoholic beverages. 

Re-Branding and New Flavors to Promote Growth for the Champagne Market 

In matured markets of Europe and North America, many people are trying to move away from alcohol-drinking traditions. In these markets, low-alcohol content, new flavors like fruity, candy, and nutty, and social gatherings are expected to drive robust growth for the champagne market. On the other hand, emerging markets in largely traditional societies such as India and China social harmony and social acceptance is extremely important. Consumption of alcohol revolves around prestige, social acceptance, and the experimentation journey of young people.     

Global Champagne Market: Regional Outlook 

The global champagne market is divided into main regions including North America, Europe, Asia Pacific, Latin America, Middle East & Africa. The global champagne market is likely to gross the highest revenue in North America, thanks to conventional importance of alcohol in ceremonies. Additionally, the global champagne market is expected to register the highest CAGR in Asia Pacific, thanks to a growing demand, rising disposable income, and growing support for wineries in the region. 

Global Champagne Market: Competitive Dynamics 

The global champagne market depicts a competitive and fragmented landscape, thanks to a large number of small and large players. Additionally, the market houses various segments which provide various products and services to aid growth. Some key players in the global champagne market are Rémy Cointreau, Martel, Champagne Laurent-Perrier S.A.S., Moët Hennessy USA, Taittinger, and Vranken - Pommery Monopole.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Champagne Market

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