The market for chai tea mixes is driven by the increasing customer demand for aromatic and fresh tea produced by the combination process of ginger, black tea, and other spices. Since tea is the first meal of the day, consumption chai tea mixes is a great way to ensure the freshest tea offerings available.
Chai Tea Mixes are unique powdered drink mix that can also be prepared at home as a homemade chai tea latte. Many tea drinkers also order chai tea mixes at home so that they can experience the flavour profile and to ensure consumption of the freshest tea possible. Chai tea mixes are gaining popularity over the last few years in line with the progression of customer purchasing consciousness.
Additionally, the growing number of cafes is improving business sales. Subsequently, the frequent launches by global brands of new blends of tea flavours and innovation in tea equipment technology drives the chai tea mixes market growth.
Globally, there has been an increase in consumer’s concern for health and wellness because of the growing impact of promotions and appeals, especially through government and food department activities, various e-commerce platforms, educational health initiatives, and also through various published articles and reports by health institutions and organizations worldwide.
Recently many remarkable health advantages of chai tea mixes have started to come to light. As, chai tea mixes are made from a combination of cinnamon and ginger, both of which have potential to benefit the body and helps in maintaining blood sugar levels. Thus, chai tea mixes’ ability to lower blood pressure may be why it could reduce a person's risk of dying of a stroke.
Moreover, the aroma of a tea is an important characteristic which adds to the fulfillment of the whole experience. The aroma of chai tea mixes is surprisingly strong and is soothing, stimulating the senses and activating endorphins which provides refreshment. But its benefits go far beyond refreshment as habitual tea consumption may be considered "as an overall health-promoting lifestyle behavior.
One of the reasons customers are prepared to consider chai tea mixes is that it provides the tea's original flavour. While the purity in the taste provided by chai tea mixes, along with its instant quality, serves as another key driver for its market growth.
On the basis of end-use application, global chai tea mixes market can be segmented as:-
On the basis of packaging, global chai tea mixes market can be segmented as:-
On the basis of the distribution channel, global chai tea mixes market can be segmented as:-
Some of the key players operating their business in the global chai tea mixes market are Urban Platter, Oregon Chai, Tea Forté, Starbucks, Peet's coffee & tea, Taylors of Harrogate, Ajinomoto General Foods, Caffe Nero, Kerry Group plc, Kraft Food, and other.
E-commerce is gaining immense popularity worldwide, providing manufacturers of chai tea mixes a potential opportunity to promote their products. Digitalization, technological advancements and consumer’s inclination towards purchasing goods from online platform has led to significant rise of e-commerce in developing countries.
Furthermore, investments in development of new packaging methods will help the manufacturers to maintain the quality of the products and provide a longer shelf life. Intensive R&D facilities are anticipated to provide chai tea mixes manufacturers with new market opportunities by improving the efficiency and efficacy of the existing product line.
Also the rise in number of café outlets worldwide, also provide latent opportunities for chai tea mixes manufacturers to sell their product to fast food restaurant chains and café outlets.
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