Chai Tea Mixes: Market outlook

The market for chai tea mixes is driven by the increasing customer demand for aromatic and fresh tea produced by the combination process of ginger, black tea, and other spices. Since tea is the first meal of the day, consumption chai tea mixes is a great way to ensure the freshest tea offerings available.

Chai Tea Mixes are unique powdered drink mix that can also be prepared at home as a homemade chai tea latte. Many tea drinkers also order chai tea mixes at home so that they can experience the flavour profile and to ensure consumption of the freshest tea possible. Chai tea mixes are gaining popularity over the last few years in line with the progression of customer purchasing consciousness.

Additionally, the growing number of cafes is improving business sales. Subsequently, the frequent launches by global brands of new blends of tea flavours and innovation in tea equipment technology drives the chai tea mixes market growth.

Multifunctional Benefits provided by Chai Tea Mixes Will Drive the Market Growth.

Globally, there has been an increase in consumer’s concern for health and wellness because of the growing impact of promotions and appeals, especially through government and food department activities, various e-commerce platforms, educational health initiatives, and also through various published articles and reports by health institutions and organizations worldwide.

Recently many remarkable health advantages of chai tea mixes have started to come to light. As, chai tea mixes are made from a combination of cinnamon and ginger, both of which have potential to benefit the body and helps in maintaining blood sugar levels. Thus, chai tea mixes’ ability to lower blood pressure may be why it could reduce a person's risk of dying of a stroke.

Moreover, the aroma of a tea is an important characteristic which adds to the fulfillment of the whole experience. The aroma of chai tea mixes is surprisingly strong and is soothing, stimulating the senses and activating endorphins which provides refreshment. But its benefits go far beyond refreshment as habitual tea consumption may be considered "as an overall health-promoting lifestyle behavior.

One of the reasons customers are prepared to consider chai tea mixes is that it provides the tea's original flavour. While the purity in the taste provided by chai tea mixes, along with its instant quality, serves as another key driver for its market growth.

Global Chai Tea Mixes: Market Segmentation

On the basis of end-use application, global chai tea mixes market can be segmented as:-

  • Household
  • Industrial Food & Beverage
  • Restaurants & Hotels
  • Café Restaurants

On the basis of packaging, global chai tea mixes market can be segmented as:-

  • Boxes
  • Bags
  • Sachets
  • Bottles

On the basis of the distribution channel, global chai tea mixes market can be segmented as:-

  • Hypermarkets/Supermarkets
  • Wholesalers/Retailers
  • Specialty Stores
  • Café
  • E-Retail

Global Chai Tea Mixes Market: Key Players

Some of the key players operating their business in the global chai tea mixes market are Urban Platter, Oregon Chai, Tea Forté, Starbucks, Peet's coffee & tea, Taylors of Harrogate, Ajinomoto General Foods, Caffe Nero, Kerry Group plc, Kraft Food, and other.

Opportunities for Chai Tea Mixes Manufacturers

E-commerce is gaining immense popularity worldwide, providing manufacturers of chai tea mixes a potential opportunity to promote their products. Digitalization, technological advancements and consumer’s inclination towards purchasing goods from online platform has led to significant rise of e-commerce in developing countries.

Furthermore, investments in development of new packaging methods will help the manufacturers to maintain the quality of the products and provide a longer shelf life. Intensive R&D facilities are anticipated to provide chai tea mixes manufacturers with new market opportunities by improving the efficiency and efficacy of the existing product line.

Also the rise in number of café outlets worldwide, also provide latent opportunities for chai tea mixes manufacturers to sell their product to fast food restaurant chains and café outlets.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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