The cervical cancer starts in the cells of the cervix, the lower part of the uterus (womb). Cervical cancer occurs when the cervical cells become abnormal and over a period of time grow out of control in the cervix. These abnormal cancer cells spread deeper into cervical tissue and form a mass, called as tumor. Sometimes in advanced cases, these cells spread to other parts of the body. Squamous cell carcinoma, adenocarcinoma, and mixed carcinoma are the three types of cervical cancer. The squamous cell carcinoma is the most common form of cervical cancer and is followed by the adenocarcinoma. The mixed carcinoma is a rarely detected cervical cancer. A major cause of the cervical cancer is infection due to human papillomavirus (HPV). Cervical cancer screening is conducted to detect any changes in the cells of the cervix that could lead to the cancer. The screening is made for testing pre-cancer and cancer in women. The screening can detect low-grade changes in cervical cells and can easily be treated to avoid cancer. This screening further helps to detect the cancer at early stages and can be cured to facilitate quality life. As it takes 3 to 7 years to develop low-grade cells to cancer, screening is the only effective way to prevent cancer and mortality. Conventional Pap test, liquid-based cytology (LBC), visual inspection with acetic acid (VIA), and HPV testing for high-grade changes in cervical cells are the different types of cervical cancer screening test available.
The global cervical cancer screening market is expected to be driven by increasing prevalence of cervical cancer patients in less developed countries. According to Globocan, 19.3 million new cases of cervical cancer are estimated each year by 2025. Out of these, 85% of patients are from less developed countries. Initiatives taken by the Centers for Disease Control and Prevention (CDC) with other global health institutes to promote cervical cancer screening programs in less developed countries boost the growth opportunity of the market in these countries. Increase in awareness about cervical cancer in developed countries and in developing countries through socio-economic activities, cancer policies, and health care policies are projected to boost the market growth during the forecast period. The cervical cancer death rates in the U.S. have decreased to 50% over the last 40 years mainly due to increased use of the Pap test. However, lack of awareness among women in less developed countries, lack of accessibility for appropriate screening test, and shortage of skilled medical staff to perform tests and good laboratories are estimated to restrain the growth of the market during the forecast period.
The global cervical cancer screening market is segmented by test, end-user, and geography. The cervical cancer test is segmented into Pap test, HPV test, and visual inspection with acetic acid (VIA) test. Out of these tests, the Pap test is the most commonly used test for detection of pre-cancer stages, followed by VIA. The HPV test is performed for screening high risk cancer cells and is less frequently used for cervical cancer detection. These screening tests are used and performed by different end-users such as hospitals, clinics, home care, diagnostic centers, and laboratories. The clinics segment dominates the market for cervical cancer screening, which are followed by the hospitals and laboratories segments.
On the basis of geography, the global market is distributed over North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Developed countries such as the U.S., the U.K., and Germany are expected to dominate the market during the forecast period mainly due to growth in awareness about cervical cancer in women and high quality health care facilities. The market growth in developing countries are likely to be at a higher rate as a result of increasing expenses in health care facilities, government policies, and initiatives taken by health care institutes for awareness about cervical cancer. The African countries and the Latin America region exhibit a huge potential for the growth of the market as majority of the cervical cancer cases are detected in these regions.
The key leading players of the market providing cervical cancer screening tests and kits are Hologic, Inc., QIAGEN, Becton, Dickinson and Company (BD), F. Hoffmann-La Roche Ltd (Roche), Femasys Inc., Onko Solutions, TruScreen Ltd., and ACM Medical Laboratory. Among these, BD, Roche, and Onko Solutions are the dominating players of the global cervical cancer screening market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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