Market Outlook

Cereal extract processing method is used to produce starch from cereals and other plants. This starch can be used to make human food, animal feed, or used for industrial purposes as well. In the cereal extract market, grains such as wheat, rice, corn, oat, rye, barley, and sorghum are used. Starch is a carbohydrate stored in plants, and is an important part of the human diet. Cereals are a rich source of starch their pure form or as flour. In recent years, sales of cereals have slowed down because of the high amount of sugar and preservatives used in them. Consumers look for breakfast options that provide more proteins and ensure satiety. However, the cereal extract market is growing because of wholegrain offerings without sugar, unique tastes, super ingredients, and preference for natural and clean products. Increase in adoption of convenience food and rising health conscious are likely to drive the demand for breakfast cereals over the forecast period.

Rising Health Awareness Boosts the Growth of Cereal Extract Products

Increasing awareness of consumption of highly nutritious food is primarily driving the growth of the cereal extract market. Due to e-commerce and retail industries, many manufacturers can sell popular brands in all locations including rural areas. The middle-class group in Asia-Pacific is rapidly adapting western food habits and contributing to the increasing cereal extract market growth. Moreover, increase in the number of fitness enthusiasts who require healthy food on a regular basis is also helping boost the cereal extract market. Many companies use unique cereal manufacturing techniques and offer different flavors so any person can select flavor as per his/her requirement. Companies also provide cereals with zero addition of sugar and preservatives and all-natural ingredients, which help increase the sales of cereal extract. Many consumers feel hot cereal can take time to eat, and doesn’t satiate hunger for a long time. So, ready-to-eat and nutritious cereal bars and biscuits are available in the market, further propelling the growth of the cereal extract market.

Cereal Extract Market: Market Segmentation

On the basis of product, the cereal extract market has been segmented as:

  • Hot Cereal
  • Ready to eat

On the basis of source, the cereal extract market has been segmented as:

  • Corn
  • Rice
  • Wheat
  • Oats
  • Barley

On the basis of flavor, the cereal extract market has been segmented as:

  • Chocolate
  • Fruit
  • Honey
  • Almond & Nuts
  • Frosted Sugar
  • Apple
  • Cashew and Ginger

On the basis of distribution channel, the cereal extract market has been segmented as:

  • Hypermarket/Supermarkets
  • Convenience Stores
  • E-commerce
  • Others

On the basis of region, the cereal extract market has been segmented as:

North America

  • S
  • Canada
  • Mexico

Europe

  • Germany
  • France
  • Italy
  • K
  • Others

Asia Pacific

  • China
  • India
  • Japan
  • Korea
  • Others

South America

  • Brazil
  • Argentina
  • Colombia
  • Others

Middle East & Africa

  • Dubai
  • Egypt
  • South Africa
  • Others

Cereal Extract Market: Key Players

Some of the major manufacturers and suppliers operating in the cereal extract market are Marico Limited, B & G Foods Inc, Baggrys India Ltd, The Kellogg’s Company, General Mills Inc, Post Holding Inc, Private Label, Quaker, Pepsico Inc, Nestle S.A, Alara Wholefoods Ltd, Attune Foods, Bobs Red Mill Natural Food, and Back To Nature Foods Company LLC.

Opportunities for Cereal Extract Market Participants

Companies in the cereal extract market offer different flavors like honey, apple, almonds, etc. In North America and Europe all flavors are available, but in Asia-Pacific, limited flavors are found. This gives North American and European companies lucrative opportunities to enter the Asia Pacific cereal extract market. Cereals have a lot of demand in industries as raw materials. Use of cereals as a raw material in nonfood products includes as cellulose to make straws in the paper industry, flour for manufacturing sticking pastes, industrial alcohol, and wheat gluten for core binders in the casting of metal. These can increase the sales in the cereal extract market. Companies can introduce cereal products in different colors, shapes, and flavors to attract kids, which will help the cereal extract market grow. In today’s fast-paced world, there is great demand for ready-to-eat cereal bars, cookies, and biscuits which are available in few flavors. So, companies can come up with fresh new flavors to capitalize on the opportunities in the cereal extract market.

The cereal extract report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The cereal extract report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cereal Extract Market

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