Market Outlook

Cereal extract processing method is used to produce starch from cereals and other plants. This starch can be used to make human food, animal feed, or used for industrial purposes as well. In the cereal extract market, grains such as wheat, rice, corn, oat, rye, barley, and sorghum are used. Starch is a carbohydrate stored in plants, and is an important part of the human diet. Cereals are a rich source of starch their pure form or as flour. In recent years, sales of cereals have slowed down because of the high amount of sugar and preservatives used in them. Consumers look for breakfast options that provide more proteins and ensure satiety. However, the cereal extract market is growing because of wholegrain offerings without sugar, unique tastes, super ingredients, and preference for natural and clean products. Increase in adoption of convenience food and rising health conscious are likely to drive the demand for breakfast cereals over the forecast period.

Rising Health Awareness Boosts the Growth of Cereal Extract Products

Increasing awareness of consumption of highly nutritious food is primarily driving the growth of the cereal extract market. Due to e-commerce and retail industries, many manufacturers can sell popular brands in all locations including rural areas. The middle-class group in Asia-Pacific is rapidly adapting western food habits and contributing to the increasing cereal extract market growth. Moreover, increase in the number of fitness enthusiasts who require healthy food on a regular basis is also helping boost the cereal extract market. Many companies use unique cereal manufacturing techniques and offer different flavors so any person can select flavor as per his/her requirement. Companies also provide cereals with zero addition of sugar and preservatives and all-natural ingredients, which help increase the sales of cereal extract. Many consumers feel hot cereal can take time to eat, and doesn’t satiate hunger for a long time. So, ready-to-eat and nutritious cereal bars and biscuits are available in the market, further propelling the growth of the cereal extract market.

Cereal Extract Market: Market Segmentation

On the basis of product, the cereal extract market has been segmented as:

  • Hot Cereal
  • Ready to eat

On the basis of source, the cereal extract market has been segmented as:

  • Corn
  • Rice
  • Wheat
  • Oats
  • Barley

On the basis of flavor, the cereal extract market has been segmented as:

  • Chocolate
  • Fruit
  • Honey
  • Almond & Nuts
  • Frosted Sugar
  • Apple
  • Cashew and Ginger

On the basis of distribution channel, the cereal extract market has been segmented as:

  • Hypermarket/Supermarkets
  • Convenience Stores
  • E-commerce
  • Others

On the basis of region, the cereal extract market has been segmented as:

North America

  • S
  • Canada
  • Mexico

Europe

  • Germany
  • France
  • Italy
  • K
  • Others

Asia Pacific

  • China
  • India
  • Japan
  • Korea
  • Others

South America

  • Brazil
  • Argentina
  • Colombia
  • Others

Middle East & Africa

  • Dubai
  • Egypt
  • South Africa
  • Others

Cereal Extract Market: Key Players

Some of the major manufacturers and suppliers operating in the cereal extract market are Marico Limited, B & G Foods Inc, Baggrys India Ltd, The Kellogg’s Company, General Mills Inc, Post Holding Inc, Private Label, Quaker, Pepsico Inc, Nestle S.A, Alara Wholefoods Ltd, Attune Foods, Bobs Red Mill Natural Food, and Back To Nature Foods Company LLC.

Opportunities for Cereal Extract Market Participants

Companies in the cereal extract market offer different flavors like honey, apple, almonds, etc. In North America and Europe all flavors are available, but in Asia-Pacific, limited flavors are found. This gives North American and European companies lucrative opportunities to enter the Asia Pacific cereal extract market. Cereals have a lot of demand in industries as raw materials. Use of cereals as a raw material in nonfood products includes as cellulose to make straws in the paper industry, flour for manufacturing sticking pastes, industrial alcohol, and wheat gluten for core binders in the casting of metal. These can increase the sales in the cereal extract market. Companies can introduce cereal products in different colors, shapes, and flavors to attract kids, which will help the cereal extract market grow. In today’s fast-paced world, there is great demand for ready-to-eat cereal bars, cookies, and biscuits which are available in few flavors. So, companies can come up with fresh new flavors to capitalize on the opportunities in the cereal extract market.

The cereal extract report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The cereal extract report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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