Market outlook:

Cereals contain many different compounds that have been linked to significant health benefits. The cereals contain minerals, vitamins and bioactive cereal compounds such as phenolic acids, arabinoxylans, alkylresorcinol, and phytosterols. These cereal compounds have been suggested as an aid in the prevention of certain diseases such as coronary heart disease, colon cancer, diabetes, and cardiovascular disease. Common cereal foods including cereal compounds are pasta, breakfast cereals, and beard. Asia-Pacific and Latin America market are emerging in the cereal compound market due to the improving economic conditions and food consumption patterns. European and American market has a large number of consumption for cereals, computing to the large processing of the cereal compounds. The market is highly competitive. Forward and backward integration is seen in the cereal market. As market players establish linkages with both raw material producer and supply chain. Reducing the gap between supply chains, increasing the availability of raw material and avoiding transaction costs leading to affect the cereal compounds market.  Key market players like Kellogg, General Mills, and Nestle are using narrow positioning strategies to increase their presence in the regional market. Innovation in the taste and flavors for the cereals has attracted new players in the cereal compounds market. 

Health-conscious consumers are including cereals in their diet

Consumers are becoming more aware of their diet, which led to high alert about organic food and cause a shift from animal-based to plant-based food. This shows the rise in the demand for organic and nutritive food. This has replaced the conventional breakfast with the cereal breakfast among the health-conscious consumers. Health benefits from cereal compounds over diseases like cancer, diabetes, and coronary heart disease has increase the demand in the health-conscious consumer. The consumption of cereals among the children is growing rapidly due to the increase in the awareness among the parents about the health benefits from breakfast cereals. Consumer preference for different tastes has driven the growth of the cereal market. Contributing to the demand for the cereal compounds. Consumer busy lifestyle has also endorsed ready to made meal causing the growth of the cereal compounds market. The introduction of new flavors in the cereals by the market players has increased the consumption of cereals among the consumer, impacting to the growth of the cereal compounds market. The growth of the market is restrained by the alternatives which are easily available like, eggs, waffles, yogurts, puddings, sausages. This can be tackled by product innovations and new innovative recipes in the cereals which can create new opportunities in the future.   

Global Cereal Compounds Market: Market Segmentation 

Based on Extraction Type, the global cereal compounds market has been segmented as-

  • Distillation
  • Soxhlet Extraction
  • Micro?fluidisation
  • Ultrasonic?assisted Extraction
  • Maceration
  • High hydrostatic Extraction
  • Microwave-assisted Extraction  

On Basis of application, the global cereal compounds market has been segmented as-

  • breakfast cereal
  • Ready to eat 

On Basis of source, the global cereal compounds market has been segmented as-

  • Wheat
  • Oat
  • Rice
  • Barley
  • Corn

On basis of distribution, the global cereal compounds market has been segmented as-

  • B2B
  • B2C
    • Specialty Stores
    • Convenience stores
    • Online Stores
    • Hypermarket/ Supermarket 

Global Cereal compounds markets: Key Players

  • Doehler Group
  • The Kellogg Company
  • General Mills Inc
  • Abbott Laboratories
  • Carman Fine Foods
  • Nestle S.A
  • MaricoLTD
  • Bobs Red Mill Natural Food Inc
  • Alara Whole Foods Ltd
  • Bagrrys India Ltd 

Opportunities for Market Participants

Since, cereal compounds are widely used in the cereals. There is an excellent opportunity for the cereal compound producer to target the cereal industries as the growing demand for cereals in emerging countries such as India, China, Indonesia and Singapore is expected to enhance the consumption of cereal compounds. Increasing demand for cereals has led to the development of the innovative techniques and equipment’s to enhance the shelf life of the products, creating a great opportunity for the key players to sustain the market. Cereal compounds can be used for branding the product by the companies. Including cereal compound ingredients which have health benefits over diseases can act as the healthy product positioning opportunity in the market for the key players. Due to the improving economic conditions of developing countries. Global companies are partnering with the local cereal compounds producer in developing countries, creating an opportunity for the local companies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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