Cereals contain many different compounds that have been linked to significant health benefits. The cereals contain minerals, vitamins and bioactive cereal compounds such as phenolic acids, arabinoxylans, alkylresorcinol, and phytosterols. These cereal compounds have been suggested as an aid in the prevention of certain diseases such as coronary heart disease, colon cancer, diabetes, and cardiovascular disease. Common cereal foods including cereal compounds are pasta, breakfast cereals, and beard. Asia-Pacific and Latin America market are emerging in the cereal compound market due to the improving economic conditions and food consumption patterns. European and American market has a large number of consumption for cereals, computing to the large processing of the cereal compounds. The market is highly competitive. Forward and backward integration is seen in the cereal market. As market players establish linkages with both raw material producer and supply chain. Reducing the gap between supply chains, increasing the availability of raw material and avoiding transaction costs leading to affect the cereal compounds market. Key market players like Kellogg, General Mills, and Nestle are using narrow positioning strategies to increase their presence in the regional market. Innovation in the taste and flavors for the cereals has attracted new players in the cereal compounds market.
Health-conscious consumers are including cereals in their diet
Consumers are becoming more aware of their diet, which led to high alert about organic food and cause a shift from animal-based to plant-based food. This shows the rise in the demand for organic and nutritive food. This has replaced the conventional breakfast with the cereal breakfast among the health-conscious consumers. Health benefits from cereal compounds over diseases like cancer, diabetes, and coronary heart disease has increase the demand in the health-conscious consumer. The consumption of cereals among the children is growing rapidly due to the increase in the awareness among the parents about the health benefits from breakfast cereals. Consumer preference for different tastes has driven the growth of the cereal market. Contributing to the demand for the cereal compounds. Consumer busy lifestyle has also endorsed ready to made meal causing the growth of the cereal compounds market. The introduction of new flavors in the cereals by the market players has increased the consumption of cereals among the consumer, impacting to the growth of the cereal compounds market. The growth of the market is restrained by the alternatives which are easily available like, eggs, waffles, yogurts, puddings, sausages. This can be tackled by product innovations and new innovative recipes in the cereals which can create new opportunities in the future.
Global Cereal Compounds Market: Market Segmentation
Based on Extraction Type, the global cereal compounds market has been segmented as-
- Soxhlet Extraction
- Ultrasonic?assisted Extraction
- High hydrostatic Extraction
- Microwave-assisted Extraction
On Basis of application, the global cereal compounds market has been segmented as-
- breakfast cereal
- Ready to eat
On Basis of source, the global cereal compounds market has been segmented as-
On basis of distribution, the global cereal compounds market has been segmented as-
- Specialty Stores
- Convenience stores
- Online Stores
- Hypermarket/ Supermarket
Global Cereal compounds markets: Key Players
- Doehler Group
- The Kellogg Company
- General Mills Inc
- Abbott Laboratories
- Carman Fine Foods
- Nestle S.A
- Bobs Red Mill Natural Food Inc
- Alara Whole Foods Ltd
- Bagrrys India Ltd
Opportunities for Market Participants
Since, cereal compounds are widely used in the cereals. There is an excellent opportunity for the cereal compound producer to target the cereal industries as the growing demand for cereals in emerging countries such as India, China, Indonesia and Singapore is expected to enhance the consumption of cereal compounds. Increasing demand for cereals has led to the development of the innovative techniques and equipment’s to enhance the shelf life of the products, creating a great opportunity for the key players to sustain the market. Cereal compounds can be used for branding the product by the companies. Including cereal compound ingredients which have health benefits over diseases can act as the healthy product positioning opportunity in the market for the key players. Due to the improving economic conditions of developing countries. Global companies are partnering with the local cereal compounds producer in developing countries, creating an opportunity for the local companies.
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3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
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