Cell-based Meat Market: Market Outlook

Since the evolution of the agriculture revolution, many new and innovative technologies have provided us the solution to feeding the substantially increasing population in the most efficient way possible across the globe. How to Feed the 9.8 Billion population by 2050 is the new and intense challenge that mankind is facing in this advanced technological era. Along with that the increasing climate change and its adverse effects on the environment and the entire human race. The humans need to analyses and use the markets coupled with the innovative technologies to find the solution to this problem. One of the most promising and emerging technology can be the solution to this challenge is cell-based meat.

Cell-based meat which is also known as the cultured meat or clean meat is unpretentious animal meat that is reproducing the physical and nutritional characteristics of the freshly prepared animal meat. This is because the cell-based meat is produced from the same cell types and have the same three-dimensional structure as the animal meat tissue. The cell-based meat is not the synthetic meat or the imitation meat, it is the real meat which is produced and grown from the cell of the animal in the laboratory using various technologies.

Growing meat from the cell of an animal instead of growing the whole animal is always beneficial in many ways for the market as well as for the environment. It is possible to cut down the many resources and grow the meat with few resources with less impact on the environment. The cell-based beef meat is estimated to decrease the land use by almost 95%, the climate change emissions up to 87%. The risk of contamination of the meat is also reduced owing to the fact that the cell-based meat is grown in clean laboratories and factories. The cell-based meat is also beneficial when it comes to the use of antibiotics. Thus the health risk of the meat consuming population is reduced substantially.

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Global Cell-based Meat Market: Market Segmentation

On the basis of Source, the global cell-based meat market has been segmented as,

  • Poultry
  • Beef
  • Seafood
  • Pork
  • Duck
  • Others

On the basis of Technology, the global cell-based meat market has been segmented as,

  • Cell Line Development
  • Cell Culture Media
  • Scaffolding
  • Bioreactors

On the basis of End Use, the global cell-based meat market has been segmented as,

  • Burgers
  • Nuggets
  • Sausages
  • Meatballs
  • Hot Dogs
  • Pet Food
  • Others

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Global Cell-based Meat Market: Market Participants

The market participants in the global cell-based meat market identified across the value chain include Aleph Farms, Cubiq Foods, Future Meat Technologies, Integriculture, JUST, Meatable, Memphis Meat, Mission Barns, Mosa Meat, New Age Meats, SuperMeat, Wild Earth among the other manufacturers of cell-based meat across the globe.

Opportunities for the Market Participants in the Cell-based Meat Market

In the current era of innovative technologies, it is possible to convert the concept of cell-based meat into reality. After the inception of the first cell-based beef meat hamburger by Mark Post, various companies have introduced their prototype using various sources such as chicken, pork, duck and others. The manufacturers in the cell-based meat market are facing the tough challenge of making the cell-based meat commercially available for the consumers. Another challenge that manufacturers are facing at very initial stages that includes the technological outlook of scaling up the production in less amount of time and making it available in very affordable pricing for the large population across the globe.

The manufactures of cell-based meat are emphasizing on the particular type of source. The poultry is the most common area of focus for most of the manufacturers of cell-based meat followed by beef meat. The 2 manufacturers are focused on cell-based pork meat.

It is believed that attaining the price parity is viable without investing and introducing the new technologies. The manufacturers are unable to provide the time frame that will require to introduce the commercial cell-based meat for the consumers. The anticipated top three companies in the global cell-based meat market which includes Memphis Meats, Cubiq Foods, and Mosa Meat have announced that they are expecting to introduce the cell-based meat products for selling in 2021. These companies have anticipated introducing these products with the premium prices initially. This will impact the market trend and market future of the cell-based meat and products over the forecasted period.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
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  • Europe
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  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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