Catalogue Market - An Overview
The global catalogue market is expected to witness moderate growth during the forecast period between 2021 and 2031.
Catalogues are a form of collateral which lists key product details, thereby enabling consumers to arrive at an informed purchasing decision. Some of the details include product descriptions, features, price, weight, color, dimensions, and consumer feedback.
In the field of marketing, catalogue has emerged as an efficient methodology to motivate customers and provide with the company offering.
Catalogues are available in both printed and digital forms and some of the end-use industries where they have been deployed include fast moving consumer goods, banking financing services and insurance, media and entertainment, information technology and telecom, and travel and hospitality.
The outbreak of the COVID-19 pandemic positively impacted the growth in the global catalogues market. Digital catalogues witnessed a significant increase in demand owing to rise in sales of smart phones, over online distribution channels which contributed to the growth of the overall catalogue market.
It is anticipated that during the post-pandemic phase, the demand for digital catalogues will remain higher than print catalogues which would help the global market grow at a steady pace.
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Catalogue Market - Trends and Opportunities
Rising penetration of smartphones in leading economies globally is the key growth driver for the catalogue market.
Also, improving access to internet services worldwide is expected to fuel the growth in the global catalogue market, in the coming years.
In addition to this, rising need to offer improved consumer experience could also propel the overall catalogue market, in the years ahead.
Growing deployment of catalogue marketing services, especially in ecommerce and retail industries could bolster the catalogue market, in future.
Government measures and initiatives, promoting the benefits of catalogues could also contribute to the growth of the overall catalogue market, in the coming years.
Digital catalogues are expected to make the largest contribution to the overall market in future because of increasing demand witnessed from the ecommerce and retail industries.
Catalogue Market - Competitive Landscape
The global catalogue market is still at a developing stage, with the presence of very few players. Many of these players are expected to engage in different growth strategies such as novel product launches, in a bid to gain a competitive edge over other players.
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The smaller market players will seek funding from private investors which could help them in their long-term growth.
These smaller players could deploy the funding in different research and development activities to produce improved quality of products that would meet the requirements of large number of consumers, in the years ahead.
Some of the leading players in the global catalogue market include Akeneo, Collibra, Publuu, Flipsnack, Flipp Corp., and Flipping Book.
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Catalogue Market - Regional Assessment
North America is expected to be the dominant region in the global catalogue market in future because of increasing demand for digital catalogues in different industries in countries such as US and Canada.
Asia Pacific is anticipated to offer lucrative growth opportunities for the global catalogue market because of increasing smartphones demand and rising internet penetration in both developed and developing economies such as China and India.
Leading catalogue market players could establish R&D centers in countries such as India owing to ease of availability of key resources such as land and labor.
Europe is expected to witness moderate growth in the global catalogue market, in the coming years owing to reduced adoption of catalogues in countries such as UK and Germany.
Other regions of the world such as Middle East and Africa and Latin America are anticipated to witness sluggish growth in the overall catalogue market, in the years ahead.
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