Cat Litter Market

Cat Litter Market - Overview

The global cat litter market is anticipated to grow at a healthy rate during the forecast period (2021 to 2031). The growing number of people choosing cats as their pet of choice in numerous nations around the world is expected to boost cat litter market growth.

Pet owners worldwide are increasingly considering their animals to be members of their families and are looking for high-quality care solutions. Most cat owners prefer not to let their cats out of the house for various reasons, including human hostility and inclement weather. These factors are projected to drive product demand over the forecast period. The expanding trend of pet humanization and the rise of the pet population in the United States are expected to propel the global cat litter market.

Cat Litter Market - Competitive Landscape

Numerous well-established firms characterize the worldwide cat litter market. These companies hold a sizable market share, offer a varied range of products, and have a global presence. Companies are focusing more on product releases in order to address evolving customer needs and get a competitive advantage over other companies by producing new and sustainable products. For example, MARS Petcare launched the CATSAN cat litter brand in India in October 2020, which will be available in amazon India.

Key players in the cat litter market are Nestle SA, Mars Inc., Oil-Dri Corporation of America, Church & Dwight Co Inc., and The Clorox Company.

Cat Litter Market - Trends and Opportunities

The cat litter market is projected to expand due to an increase in the cat population and a rise in the number of multi-cat households. According to an American Pet Products Association report, the cat population in the United States increased significantly from 73 million in 2000 to approximately 95 million in 2017. This number is rising and is estimated to rise further during the projection period. The transition from pet "ownership" to pet "parenting" has been a significant trend, particularly in developed nations. A pet is owned by roughly one-third of all households in developed countries.

Moreover, the weather strongly impacts litter purchases, with sales increasing during the rainy and winter seasons. Due to harsh and adverse weather conditions, cat owners do not allow their cats to go outside, which increases the demand for cat litter. Additionally, cat owners' increasing expenditure on pet care items is another factor that is likely to result in higher demand for cat litter.

The global COVID-19 outbreak has had an impact on several parts of the industry, including raw material procurement, labor shortages, and trade restrictions, resulting in supply chain disruptions. However, the requirement for pet owners to care for their pets and provide basic facilities has boosted the cat litter market growth through increased e-commerce sales.

Cat Litter Market - Regional Landscape

The North America cat litter market is projected to witness significant growth due to the region's growing number of cat owners. As per the American Pet Products Association's 2019-2020 survey, 42.7 million households, or 40.0% of the US population, own cats as pets, totaling 94.2 million cats. Each year, around USD 1,000 is spent on the upkeep of pet cats. Moreover, there is a growth in the number of e-commerce stores selling pet care supplies such as cat litter. As per Amazon.com, the online retail of pet care products in Mexico was valued at USD 0.48 million in 2020, up 14.3% from the previous year. Such factors are expected to boost the cat litter market throughout the forecast period.

Europe is expected to have a significant presence in the global cat litter market due to the presence of a high number of pet stores, which would increase the product's use.