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Carthamus an Arabic word means dye. Carthamus red is obtained from safflower (Carthamus tinctorius). Safflower is an ancient plant which used for natural coloring, medicine, an alternative to fats, and oils and has high resistance and tolerance external factors. This plant naturally produces a large amount of red dye and yellow dye. Red dye is known as carthamus red or carthamin. Carthamus red is natural coloring dye used as a colorant in medicine, food industry and cosmetics. Carthamus red has a positive market development as it is a natural product which is in high demand. People these days are turning to natural and organic products due increase in food safety concerns. Hence, it can be anticipated that the demand for the carthamus red market will increase significantly during the forecast period.

Versatile Applications Of Carthamus Red Will Lead Market Growth

Carthamus red is natural red color dye useful as colorant into a variety of industries. In the food industry there is maximum use of chemicals or synthetic color food products and so is looking for natural colorant and dye. Carthamus red is an alternative to all those artificial coloring agents. Carthamus red in the textile industry is in demand due to its varying shades from yellow, pink and red. It is also used as a substitute to saffron and sold in Africa and other European parts. Carthamus red, a natural plant product has many applications and can have more versatile uses so is expected to have positive market growth globally.  

Carthamus Red Market Segmentation

On the basis of nature, the Carthamus Red market is segmented as

  • Conventional
  • Organic

On the basis of application, the Carthamus Red market is segmented as

  • Food Industry
  • Comsetics
  • Pharmaceuticals
  • Textile Industry

On the basis of extraction, the Carthamus Red market is segmented as

  • Natural
  • Chemical Processing

Carthamus Red Market Key Players

The market key players of Carthamus Red are Pengyan international,  Daxinganiling Koralle bioengineering co., Ltd, Zhongbei Northland Bio-chem industry co., Ltd, Revolvy, Xi’an Saiyang Biotechnology Co., Ltd. Industrialists and manufacturers are showing a keen interest in carthamus red market as the demand is increasing every year for the use of natural products and reducing the use of synthetic products.

Carthamus Red Market Opportunities

Carthamus red is a natural colorant which can be widely used into food industry as demand for processed and ready to eat food is increasing. The market in cosmetics is expected to have maximum growth as demand for natural and organic colorants is increasing. It is also used in manufacturing of shampoo and hair color. Due to its various shades of color, its demand in textile industry is expected to grow for coloring fabrics.  There are studies going on for health benefits of carthamus red which will have new applications into pharmaceutical industry. Bound to these factors, the market for carthamus red is expected to have more growth and development during the forecast period. 

Carthamus Red Market Regional Outlook

Carthamus red, the product of safflower is mainly grown in South Asia. It has a developed market into the Asia Pacific and Africa. The market is opportunistic for the American and European market.  As people in these regional areas are turning more towards natural products and also has more use of cosmetics.  The European market has variety of food items usually chasing the natural source products of colorants and dye. The market is expected to grow positive and will have more developments into the forecast period and later.  

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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