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Global Carrier Wi-Fi Market: Snapshot

The areas of applications of carrier Wi-Fi technology is evolving at an accelerated pace. In recent years, there have been a surge in mobile data generated from various devices such as smartphones, tablets, phablets, and other consumer electronics in various developed and developing nations. A majority of these mobile data are through carrier Wi-Fi technologies. Operators world over are using Wi-Fi-hotspots to offer low-cost and high-speed internet to larger populations. Furthermore, carrier Wi-Fi technology is gaining traction among providers to facilitate cloud-based applications and equipment requiring high-bandwidth technology. Carrier Wi-Fi technologies are increasingly being considered as cost-effective means in deploying public hotspots in public places, cafes, and university campuses, thereby boosting the internet penetration in a number of emerging and developed nations. The advent of personalization and bundling of services in the carrier Wi-Fi market is expected to further accentuate the market. For instance, some service providers offer popular options of bundling of Wi-Fi services with broadband. The market has also seen some providers engaged in upselling to higher-tier service plans enabled by carrier Wi-Fi technology, in order to gain a competitive edge over others. The deployment of the technology in enterprises has been essentially driven by their role by reducing churn percentage points, thereby facilitating their acquisition strategies and boosting their overall revenue. In addition, the advent of cost-effective Wi-Fi services that offer flexibility in securing indoor net coverage for subscribers also bodes well for the market in the coming years.

Wi-Fi technology is being rapidly implemented in a range of devices like smartphones, tablets, phablets and other consumer electronics. The rise in adoption of mobile equipments and increased use of Wi-Fi over these electronic devices has resulted in sharp rise in wireless data traffic. This makes service providers struggle for increased network demand and upgraded network capacity to ensure smooth wireless connectivity. A conventional cellular network uses macro cells that make it an inadequate solution for the endless requirements of Wi-Fi and the rising influx of mobile broadband data traffic. Thus, wireless service providers are moving traffic away from their cellular networks to carrier Wi-Fi which uses small cell technology and addresses the capacity and congestion needs of today’s wireless subscribers. Carrier Wi-Fi can be applied in locations like community Wi-Fi implementations and public hotspot deployments such as cafes, campuses and universities.

Security on open networks has always been of a prime concern to end-users as well as service providers all over the globe. Unprotected Wi-Fi networks, particularly in public places, are most certainly a threat. Carrier Wi-Fi offers carrier grade security meaning the Wi-Fi network is hardened to protect it from common security threats such as virus, spam spoofing and spyware among others. This is compelling the demand of carrier Wi-Fi which in turn is motivating the growth of the carrier Wi-Fi market. Thus, the global carrier Wi-Fi market is expected to grow significantly during the forecast period 2014 – 2022.

Currently, service providers are considering Wi-Fi as a strategically important offering that can enhance their reputation and augment the sales. Besides speed and convenience, customer experience is a key driver in adoption of Wi-Fi by end-users. Carrier Wi-Fi helps in improvement in quality of service, revenue generation and ease of use. This is creating a revolution in the market and is now being embraced by an ever growing number of carriers.

Currently, carrier-grade Wi-Fi experts are working to set requirement techniques that enable intelligent frequency band selection based on traffic congestion levels and RF power transmission. They are also working on Self-organizing network (SON) practices which facilitate in managing large-scale Wi-Fi deployments with multiple access points. Furthermore, 2014 marked the advent of Hotspot 2.0, a Wireless Broadband Alliance standard which facilitates phones to shift seamlessly between cellular and Wi-Fi networks. This technology is a boon for the mushrooming Carrier Wi-Fi market. Such technological innovations are expected to get introduced in near future which will release new business avenues for this market.

Geographically, the market is expected to grow tremendously in the U.S. due to increased data traffic and fluctuating loads of networks. The mobile subscriptions in India and China are growing by leaps and bounds. With the growing penetration of smartphones, the consumption of mobile traffic is bound to increase in these regions making Asia Pacific an emerging market for Carrier Wi-Fi, paving way for new opportunities to telecom operators. The key players of the market include Cisco Systems Inc., Huawei Technologies Co. Ltd and Ruckus Wireless, Alcatel-Lucent Inc., ADTRAN Inc., Airvana Inc., Aruba Networks Inc and BelAir Networks Inc. 

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

This report provides comprehensive analysis of

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

  • This report provides pin-point analysis for changing competitive dynamics
  • It provides a forward looking perspective on different factors driving or restraining market growth
  • It provides a six-year forecast assessed on the basis of how the market is predicted to grow
  • It helps in understanding the key product segments and their future
  • It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
  • It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
  • It provides distinctive graphics and exemplified SWOT analysis of major market segments
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Carrier Wifi Market

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