Global Carpet Back Coatings Market: Summary
Carpet back coatings is primarily a backing process and is an important production step which is done to improve and enhance the stability of various textile floor coatings including rugs and carpets. Backing of floor coatings has advantages such as soundproofing, stepping elasticity and heat insulation. There are various types of coatings used for textile floor covering which include pre-coatings, foam coatings, textile back coatings, heavy coatings, reinforcement and back finish among others. Various methods used for backing carpets include secondary backing, embossed gel foam backing and felt backing.
Gel foam backings are the most accepted carpet back coatings as they possess excellent mechanical quality, good water resistance and have a non-slippery effect. A gelling agent along with a vulcanization agent coupled with ammonium acetate gel foam is used as secondary backing. Tufted carpets are pre coated after tufting, primarily to anchor the needled piled loops in the carrier layer of the carpet permanently. The pre coating material consists of a variety of components, which include x-SBR latex (dispersion that contains a copolymer, which is obtained from styrene, butadiene and carbonic acid), fillers, water, and additives, which include thickeners, anti foam, foam stabilizers etc. The pre coatings can be applied to carpets and other textile floor coatings by two processes, one which include slop padding and the doctor blade technique.
Global Carpet Back Coatings Market: Drivers and Restraints
The primary driver for the carpet back coating market is the need for carpets in households and workspaces. This is owing to the high disposable income of the people, changing lifestyle of the consumers especially in the Asia Pacific region. Carpets are increasingly used for decorating and enhancing the feel of a room whether in houses or in offices. The growing construction industry coupled with growing remodeling activities is anticipated to boost the market for carpet back coatings. Competition from hard floor coatings and the harmful effects observed during the manufacturing of carpet back coatings may restrict the carpet back coating market. Manufacturers of carpet back coatings are investing in a number of research and development projects to improve the quality of the various carpet back coatings as well as improving the quality of carpets. Research is also being carried out in order to find eco friendly alternatives especially for modern customer needs.
Global Carpet Back Coatings Market: Regional Evaluation
The major markets for carpet back coatings include North America, Europe, Asia Pacific and Rest of the World (RoW). The North American region is the largest market for carpet back coatings owing to the increase in the demand for carpets. This is due to home renovations in the region coupled with improvements in the retail market segment. The demand for carpet back coatings is sluggish in Europe due to the economic crises that took place in the region. Most of the demand for carpet back coatings and carpets comes from various refurbishment projects in the European region. However, the market in Europe for carpet back coatings is expected to rise at a slow pace during the forecast period. The Asia Pacific region is expected to have maximum demand for carpet back coatings due to the high disposable income of consumers along with increasing investments for various commercial projects and high demand from major countries like Japan, India, China, Korea and Indonesia.
Global Carpet Back Coatings Market: Key Players
The key companies profiled for the company back coating market include China Flooring Holding Company Limited, Duochem, Amtico International, Ceramica Cleopatra Group and Balta Industries among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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