Carotid ultrasound, also known as carotid duplex ultrasonography (CUS), is an imaging and diagnostic technique for assessment and diagnosis of carotid artery diseases. Carotid artery diseases are characterized by blockage of carotid arteries due to accumulation of fat, cholesterol, and other substances which often results in stenosis of carotid arteries, leading to stroke and other cardiovascular diseases. The carotid ultrasound technology uses sound waves to produce images of carotid arteries which enables health care providers to diagnose any blockage of arteries by analyzing the macroscopic appearances of fat depositions and flow characteristics. Carotid duplex ultrasonography (CUS) is a highly reliable diagnostic imaging technique and is well accepted by patients suffering from the fear of closed spaces, especially during magnetic resonance imaging (MRI). Carotid ultrasound imaging has no radiation risks to patients and is safer than conventional angiography technique. Various clinical trials conducted across the world, including the North American Symptomatic Carotid Endarterectomy Trial and Asymptomatic Carotid Artery Stenosis Trial, have successfully demonstrated the effectiveness of the carotid ultrasound imaging technique. Various health care organizations have established guidelines and best clinical practices for health care providers across the world for the use of carotid ultrasound imaging technique.

Increase in incidence of cardiovascular diseases such as stroke, myocardial infraction, and other disorders; technological advances in the ultrasound imaging equipment and techniques; growing adoption of the carotid ultrasound imaging technique among health care providers across the world, rise in awareness among general population regarding early diagnosis, and ongoing clinical trials leading to new application areas for the imaging and diagnostic techniques are expected to drive the global carotid ultrasound imaging market during the forecast period. However, lack of uniformity in reimbursement policies regarding the use of the technique in several countries is expected to restrain the market during the forecast period.

The global carotid ultrasound imaging market can be segmented into disease indication, end-user, and region. Based on disease indication, the market can be categorized into stroke, congestive heart failure, arterial diseases, arrhythmias, and other disease indications. The stroke segment is projected to account for the largest market share of the global carotid ultrasound imaging market, owing to increase in incidence of stroke and growing preference of health care providers for the carotid ultrasound imaging technique in the diagnosis of stroke. Additionally, rise in number of clinical trials and studies being performed for the evaluation of efficiency of carotid ultrasound imaging techniques in diagnosis of different diseases is expected to propel the segment from 2017 to 2025. Based on end-user, the global carotid ultrasound imaging market can be divided into hospitals, ambulatory care centers, diagnostic centers, and others. The hospitals segment is anticipated to account for the largest share of the market, owing to increasing adoption of new technologies by hospitals and large patient pool.

In terms of region, the global carotid ultrasound imaging market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the global market during the forecast period. Growing R&D investments by various medical device companies in North America, well-developed health care infrastructure, and adequate reimbursement policies are factors anticipated to propel the carotid ultrasound imaging market in North America from 2017 to 2025.

Key players in the global carotid ultrasound imaging market include Ultra Solutions, Siemens Healthineers, Toshiba America Medical Systems, and Hitachi Medical Systems.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Carotid Ultrasound Imaging Market