Global Carbonated Beverages Market: Overview
In the recent times, the global carbonated beverages market has undergone a number of changes and the scenario is projected to remain same over the next few years. The increasing base of the young population, specifically in developing economies, together with the rise in the purchasing power of consumers is anticipated to boost this market significantly in the years to come. Apart from this, the growing demand for processed food and beverages in BRICS countries is also expected to benefit this market in the near future.
The prime objective of this research study is to provide a clear picture and a better understanding of the worldwide market for carbonated beverages on the basis of its historical and present performance. The key driving forces, obstructions, prominent trends, opportunities, challenges, and future prospects of this market have also been studied thoroughly in this market report.
Global Carbonated Beverages Market: Trends and Opportunities
The growing concerns over consumer health are the main factor that influences the business strategies of the leading manufacturers of carbonated beverages across the world. Of late, these manufacturers are focusing towards offering low-calorie, low-sugar, or diet varieties of beverages. Along with this, they are also concentrating on the revamping of their product lines in order to include natural additive-based products in their portfolios.
Currently, orange, lemon, and cola are the most preferred flavors among consumers. However, recent trends indicate a shift in their preferences toward novel and innovative flavors. This, as a result, has led to the advent of new product lines based on tropical fruits, superfruits, and fusion of flavors to increase the novelty value of the beverages.
Global Carbonated Beverages Market: Geographical Analysis
Geographically, the global carbonated beverages market is classified into Asia Pacific, North America, Europe, and the Rest of the World, including Latin America and the Middle East and Africa. Europe and North America have been holding the top positions among all, thanks to the rising demand for processed food and beverages in these markets. However, on account of maturation, the opportunity of these regional markets to grow further has been seized.
On the other hand, Asia Pacific is likely to witness a dramatic rise in its market valuation over the period of the forecast. The presence of less stringent rules and regulations and the rise in the disposable income of consumers in emerging nations, such as India, China, South Korea, and Japan, is projected to benefit the Asia Pacific market for carbonated beverages in the long run.
Companies Mentioned in the Research Report
The global market for carbonated beverages is highly fragmented in nature, thanks to the presence of a large pool of companies. At the forefront of this market are PepsiCo, Coca Cola, Dr Pepper Snapple, and Cott. Sinar Sosro, Parle Agro, Asia Brewery, Asahi Soft Drinks, Ito En, Britvic Soft Drinks, Kirin Beverage, Bickford's Australia, Lotte Chilsung Beverage, Frucor Beverages, F&N Foods, Suntory Beverage & Food, Tru Blu Beverages, and National Beverage are some of the other prominent carbonated beverages manufacturers across the world.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.