Market Outlook

Mint is one of the genera of aromatic herbs, are found all across the globe, and have a wide range of applications food, beverage, chewing gum, pharmaceuticals, nutraceuticals, cosmetics and personal care. These days, the demand for mint is increasing for the production of mouth fresheners, and chewing gums. The increasing rate of obesity and rising provenances of such diseases have tended consumers towards the adoption of free-from products such as carb free mints. Carb free mints are one of the ingredients that gained traction these days due to its low carbohydrate content. Carb free mints have a range of applications in the production of several confectionery products such as candies, chocolates, chewing gums, lifesavers, and mouth fresheners.

The conventional confectionery products available in the market are loaded with carbohydrates, and sugar due to which consumers are focusing on carb free mints-based products. Carb free mints-based products offer several health benefits as it supports weight loss, cardiovascular benefits, reduces belly fat, and maintains blood sugar level. The health benefits associated with carb free mints-based products are surging its demand in the food industry and is anticipated to grow over the upcoming years. 

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Carb Free Mints- a Key Ingredient for Confectionary

Mints are one of the main verticals of the confectionery sector. At the global level, the premium category within the mint segment is observed as the fastest emerging segments. However, the increasing consumers’ concern towards healthy treats and chews are propelling the growth of carb free mints-based products. The increasing shift of consumers towards the consumption sugar-free, carb free, gluten-free and fat-free gums are boosting the demand for free-from ingredients such as carb free mints. These days consumers have started checking on the list of the raw materials that are being used during manufacturing that has centred manufacturers to use carb free mints and other healthy ingredients. The consumers' concern for healthy ingredients and increasing application of free from ingredients are the major factors that are giving impetus to the global carb free mints market.

Global Carb Free Mints: Market Segmentation                                                                                                                                                                        Based on nature, the global carb free mints market has been segmented as-

  • Organic
  • Conventional

Based on type, the global carb free mints market can be segmented as-

  • Peppermint
  • Spearmint
  • Wintermint

Based on application, the global carb free mints market has been segmented as-

  • Confectionery
    • Candies
    • Chewing Gums
    • Lifesavers
    • Twizzlers
  • Bakery
  • Health drinks
  • Others (Ice-cream, Desserts, Juices etc.)

Based on sales channel, the global carb free mints market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

Global Carb Free Mints Market: Key Players

The manufacturers operating in carb free mints market across the globe include Nicholas International Ltd., The Hershey Company, Mars, Incorporated, The PUR Company Inc., Mondel?z International, Nestlé SA, Ricola AG, Perfetti Van Melle, C. Howard's Violet Candies, Ferrara Pan Candy Company, Mountain Breeze (Mahak Group),Ernest Jackson & Company Ltd, and C. Howard's Violet Candies among others.

For instance, carb free mints-based gums offered by The PUR Company Inc., are certified from non-GMO and is also certified vegan, diabetic-friendly, soy-free, nut-free, and sugar-free. The product is available in 8 flavors and also supports the carb-cravings.

Opportunities for Market Participants:

Chewing gums are used as breath or mouth fresheners; the companies operating in the global carb free mints based products are using innovative ingredients-based products to attract more consumer demographics. In addition to this, carb free mints-based product manufacturers are also focusing on the procurement of label and claims from regulatory bodies operating in the global food industry.  The innovation is packaging along with label are the key strategies that are being used these days to appeal to huge consumer demographics. Moreover, promotional strategies regarding carb free mints via audio-visual means have created attentiveness about the beneficial properties. These are factors creating lucrative prospects for the carb free mints manufacturers to introduce such products to gain more consumer demographics.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Carb Free Mints Market

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