Market Outlook

Canola lecithin is generally extracted from the plants as well as animal sources. Plant sources include rapeseed, maize, and sunflower seeds, and animal sources include animal fats and eggs. Due to the oil-rich content of the canola lecithin, it is an ultimate ingredient for different food applications. Canola lecithin has greenish-brown in appearance and vicious. Canola lecithin is soluble in toluene, hexane, chlorinated hydrocarbons, in addition to oils and fats. Canola Lecithin is a complex mixture of acetone-insoluble phosphatides that mainly consist of phosphatidylethanolamine, phosphatidylcholine, phosphatidic acid, and phosphatidylinositol, as well. It has a diverse amount of other constituents such as triglycerides, carbohydrates, and fatty acids. Canola lecithin is generally used in the food processing, cosmetics, and pharmaceuticals industries. Canola lecithin works as an emulsifier and prolongs the shelf life of the food, cosmetics, and pharmaceuticals products. Canola lecithin is widely used in pharmaceuticals for the production of various medicines. Canola lecithin also works as cholesterol reducer, immunity booster, and also prevent gastrointestinal disorders. Due to this health, beneficial properties canola lecithin is facing booming market demand and is anticipated to grow in the forecast period.

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The Increasing Traction of Canola Lecithin in Food, Cosmetics, and Pharmaceuticals is Boosting the Market Growth

The increasing demand for cost-effective food ingredients is establishing a huge market for the canola lecithin in the food, cosmetics, and pharmaceuticals industry. The functionality, color, and taste of canola lecithin are very much analogous to other lecithin sources including animal fat, egg-yolk, sunflower, and soya that are widely used in the market that has created easy incorporation of canola lecithin in the manufacturing process of different products.

Obesity and diabetes have become one of the common diseases across the world. According to the global report of WHO, 13% population were obese in the year of 2016.  The U.S has a very high incidence of obesity, according to the CDC (Centers for Disease Control) report, 33% of the total population of the United States was suffering from diabetes. Hence, the canola lecithin products are facing very high market demand.

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Global Canola Lecithin: Market Segmentation

Based on nature, the global canola lecithin market has been segmented as-

  • Organic
  • Conventional

Based on form, the global canola lecithin market can be segmented as-

  • Liquid
  • Powder

Based on grade, the global canola lecithin market can be segmented as-

  • Hydrolyzed
  • Standard
  • Bleached
  • Extra filtered

Based on functionality, the global canola lecithin market can be segmented as-

  • Softening
  • Emulsification
  • Stabilization
  • Wetting

Based on end-use, the global canola lecithin market can be segmented as-

  • Food and Beverages
    • Bakery
    • Confectionery
    • Convenience foods
      • soups
      • sauces
  • Dairy
  • Cosmetics
  • Personal care
  • Pharmaceutical
  • Animal feed
  • Industrial

Global Canola Lecithin Market: Key Players

The global canola lecithin market is growing due to various end-use applications. Besides that, the expansion of economic growth in emerging as well as emerging countries are accompanying the growth of the canola lecithin market. Global key manufacturers of canola lecithin are Cargill, Archer Daniels Midland, BungeMaxx, Ciranda, Lecico, Austrade Inc., European Ingredients Supply & Services B.V., American Chemie, Sternchemie GmbH & Co. KG, Lipoid, and Naturz Organics among others.

Opportunities for Market Participants

Due to the brilliant emulsification property, the canola lecithin is facing very high market demand over other lecithins. The increasing concern about herbal products has brought an opportunity for market entrants as well as manufacturers to offer more plant-based and herbal food ingredient in the global market. Lecithin that is derived from canola seeds has a higher amount of alpha-linolenic acid as compared to other sources. Hence, canola lecithin provides a large amount of essential omega-3 fats. Increasing vegetarian, as well as the vegan population, are another reason that is driving the market growth of canola lecithin. The growing trend for GMO-free, plant-based, natural and herbal food products, are anticipated to boost the market for canola lecithin. Due to the wide range of health beneficial properties canola lecithin is facing high market demand in the different end-use industries.

  • The growing trend for clean label and herbal products are boosting the market demand for canola lecithin in various applications. The growing number of the food, cosmetics, and pharmaceuticals industries are the other factors that are boosting the market demand for canola lecithin and is anticipated to boost the market demand for canola lecithin in the forecasted period. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Canola Lecithin Market

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