Global Candy Market: Overview
The food and beverages industry identifies candy as a part of the confectionary industry and uses the term confectionary and candy interchangeably. This preferably includes preserves, pastries, and ice creams. The global candy market has been segmented on the basis of the presence of chocolate. The candy market is considered to be a seasonal market and has skyrocketing sales during festive seasons. To meet the mounting requirements for candies during festive seasons, manufacturers raise the employment in order to intensify production and output. Chocolate candies are referred to the ones which include cocoa products or chocolate in them, for instance cocoa butter. Non-chocolate candies comprise confectionary products which do not have chocolate or any chocolate-replicate within them such as marshmallows, licorice, hard candies, and jelly beans.
This market study is an assessment of the growth scenarios and chronological tract of the global candy market. It deals with the valuation of the facets that have been projected to influence the expansion of the market both destructively and positively. Further, the significant trends have also been indicated in the publication. The market study further presents an extensive outlook on the seller background of the market referring to Porter’s five forces analysis. The research report also deals with the R&D accomplishments, mergers, acquisitions, and essentials on certifications and partnerships. The report analyses the tactics related to shares, profile-raising, and product series of the key companies in the global candy market.
Global Candy Market: Drivers and Restraints
The prime facets influencing the growth of the global candy market are the incessantly increasing expenditure capacity of consumers and growing urbanization. The growing target consumer base and product innovation is further expected to drive the growth of the global candy market. The majority of candies are made for children and the young population. The demand is basically driven by population growth, disposable income, and consumer tastes and preferences. Large multinational companies have a significant advantage over small and medium scale companies in terms of economies of scale in purchasing and manufacturing.
The industry demand is likely to get subdued because of growing health concerns among consumers, shifting preferences, and falling prices of sugar with low selling prices. The promotion by companies selling health improving products is also a prime inhibiting factor in the growth of the market. Most of these are underpinned by research and scientific studies. As candies contain a sizeable quantity of sugar, thus they are directly connected with diabetes and obesity. This issue is likely to be addressed by the development of low-calorie and sugar-free candy substitutes. However, the performance of the global candy market is anticipated to gain speed owing to the rising consolidation and investment in innovation by leading multinational companies. As a result of this, candy manufacturers are likely to develop healthier candy alternatives to mitigate the adverse perception consumers have towards candy.
Global Candy Market: Key Regions
Europe, Asia Pacific, and North America are likely to emerge as lucrative markets for the manufacturers of candy across the world. The growing innovations, rising disposable income, and increasing candy consumption across various age groups in these regions is likely to bode well for the market growth here.
Global Candy Market: Vendor Landscape
The competition among the players in the global candy market is relatively strong with the presence of a large number of companies and variety of products. It is likely to be moderately difficult for new players to enter the market due to strong positioning of the leading companies. A sufficient amount along with safety standards and packaging rules makes entry in the market a rather difficult task. Some of the leading players in the market include Nestlé Nestle SA, DeMet’s Candy Co., Mondeléz International Inc., Mars Inc., and Ferrara Candy Co.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.