Cake Flour Market: Introduction

Flour is one of the most important ingredients in a cake recipe. It provides texture, important flavor and structure to the cake. The cake is soft sweet food made from the ingredients which include cake flour of soft wheat, and a variable amount of other commonly used ingredients such as sugar, milk, baking powder, cocoa powders, nuts and some flavoring agents. The quality and quantity of these components are important and influence the properties of the final product as well as the stability of quality and taste during shelf life. Cake flour is a soft wheat flour that contains 7-9% protein. It contains lower gluten content that gives crumbly texture to the cake and also have low ash and low protein content. Cake flour are of two types, bleached and unbleached flour.  Although bleached flour is more popular for producing the cake, but nowadays there is an increase in the traction unbleached flours the market as it is minimally processed. Cake flour can be produced by three ways; milling of soft wheat, milling of a mixture of soft and hard wheat, and in some countries where soft wheat availability is low, cake flour is produced from milling of hard wheat. High protein flours produce stiffer doughs when compared with low protein flours as they absorb substantially more water. Therefore, cake flour with low protein content is better for cake recipes. It is used as a base ingredient for producing Pie crusts, breadsticks, pound cakes, and muffins.

Cake Flour Market: Segmentation

The cake flour market can be segmented on the basis of product type, end use, application, and distribution channel. On the basis of product type, the cake flour market is segmented into bleached and unbleached cake flour. On the basis of end use, the cake flour market can be segmented into commercial use and household use. On the basis of application, the cake flour market can be segmented into food products such as bakery and snacks. The bakery segment is further sub-segmented into pound cakes, muffins, pie crusts, pastries, and others. On the basis of a distribution channel, the cake flour market can be segmented into direct sales and indirect sales. The indirect sales market can be further sub-segmented into the hypermarket, supermarket, convenience stores, online retailers and others.

Cake Flour Market: Dynamics;

With the increasing disposable income and expenditure power among the consumers coupled with increasing influence of western culture especially in Asia Pacific region, people have started spending more money on bakery products such as cakes and pastries for celebrating various occasions such as birthday, anniversary, achievements etc. which is anticipated to be the major factor towards the growth of cake flour market over the forecast period. Moreover, unlike all-purpose flour which makes the cake tough and chewy, cake flour gives unique flavor, texture and soft touch to the cake which makes cake flour, preferred choice in the preparation of baked goods. Increasing traction of unbleached flour which is aged naturally through the exposure of oxygen and requires minimal chemical processing is gaining popularity among health conscious consumers in the developed market especially in North America which is anticipated to drive the market of cake flour in the near future.  Another factor towards the growth of cake flour market is the continuous new product development and improved distribution channel across the globe, which supports the wide availability and visibility of cake flour in the market. However, bakery products contains high amount of carbohydrates and as health awareness have become universal, consumers are opting for healthier food products which have low carb, high protein and fiber content, thus  hampering the growth of cake flour market over the forecast period.

Cake Flour Market: Regional Outlook

On the basis of the regional outlook, cake flour market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa, and Asia Pacific. On analyzing the cake flour market at the global level, North America and Asia Pacific are expected to have the significant growth as these regions allow the usage of bleaching of flour unlike many countries in Europe. North America market is anticipated to dominate the market over the forecast period owing to the higher concentration of cake flour producing companies coupled with increased visibility of the product across major retail channels.

Cake Flour Market: Key Player:

Some of the major players operating in cake flour market include King Arthur Flour Company, Inc., Reily Foods Company, J.M. Smucker Company, SPAR, Bob’s Red Mill Natural Foods., Greenwillow Grains, Bokomo Botswana, Dr. Oetker, Grain Brain Inc., SASKO, Reily Foods

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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