Bring your own device (BYOD) refers to computing devices such as smartphones and tablets that employees bring to the workplace on the secure corporate networks. These mobile devices are prone to viruses and other potential risks such as cyber attacks. BYOD security solutions protect such devices from security threats that can harm the intellectual property of the organization. Additionally, these security solutions aid employees to take optimum advantage of mobile devices to efficiently perform their tasks at convenient locations.

Business enterprises across the globe are promoting the use of BYOD devices, thereby allowing their employees to carry these portable mobile devices for work-related tasks at the convenient locations. BYOD concept permits employees to access data at real time, thereby helping them in making quick decisions. This in turn necessitates the deployment of effective BYOD security solutions to prevent unauthorized access to the company’s data and in turn is fuelling the growth of BYOD security solutions market. Another key factor boosting the growth of BYOD security market is the increased demand for smartphones. Employees prefer to carry-out work-related tasks such as accessing and sending emails while on the move. This ensures employee productivity independent of their location. This for addressing all Increasing possible security threat is triggering the need for deploying effective BYOD security solutions. BYOD risk doesn’t just arise from malicious hackers. Threats to data and security are hidden in the most innocuous seeming software applications that employees access over the enterprise network. Such apps can transmit user data to advertisers, access contacts lists, read SMS messages or even install packages on the phone. Mobile application management (MAM) solutions offer more security control than Mobile Device Management (MDM). Thus, the BYOD security market is seeing a paradigm shift from MDM approach to the app-centric MAM approach. Some of the recent solutions by are Citrix Systems, Inc such as XenMobile are a combination of MDM, MAM and enterprise-grade productivity apps.

However, initial investment to deploy these solutions is a significant factor restraining the growth of the market making them unaffordable for start-up companies. Also, the lack of awareness among the end-users and the technical complexity involved in resolving the issues pertaining to theft of BYOD device is a critical factor affecting the adoption of BYOD security solutions. Due to these factors, certain mid-size business enterprises are reluctant to implement the use of BYOD devices and their security solutions, thereby adversely affecting the growth of this market.

The BYOD security market is segmented on the basis of types of security solutions as mobile data security solutions, mobile data management solutions, mobile network security solutions, and mobile ID management solutions among others. The BYOD security market is dominant in North America. The growth is primarily attributed to advancements in security based technologies and   stiff competition among the business enterprises to increase productivity and in turns revenues by focusing on employees comfort. Asia-Pacific is witnessing growth in BYOD security solutions due to the increasing foreign investment in India, China, Indonesia and Singapore among others. Proliferation in the usage of smartphones is also one of the key factors for the growth of BYOD devices and its security solutions in this region. However cost associated with the BYOD devices security solutions are high making it a hindrance in this market.

Leading players in the market are investing in research and development in designing solutions with the goal to address the increasing number of security threats and lessen their impact. For instance, Fortinet Inc., one of the major players in the market recently detected 211G1 malware and developed advanced techniques in blocking this malware. Other leading players in the market include Citrix Systems, Inc., International Business Machines (IBM) Corporation, VMware Inc., MobileIron, and Good Technology Corporation.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 

  • North America 
  • Asia Pacific 
  • Europe
  • Middle East and Africa
  • Latin America

This report provides comprehensive analysis of 

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 

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  • It provides a six-year forecast assessed on the basis of how the market is predicted to grow 
  • It helps in understanding the key product segments and their future
  • It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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