Button cell is a compact single cell shaped like a small button on a garment. It comes in size of 5mm to 25mm (diameter). These are used to power small electronic devices such as toy remotes, wrist watches, laser pointers, and pocket calculators. The cells have low self-voltage so they can hold charge for a long time. Button cells are very useful in products that need long, continuous service. However, button cells are hazardous for small children. The size of a button cell is very small and it is easy for small children to swallow it, which can cause fatalities. Also, some manufacturers use cadmium and mercury in cell production which are harmful to health. Many governments have banned the use of mercury in products which may encourage the vendors to find alternative material for the cells. Growing demand for electronic products in developing countries such as India and China is anticipated to encourage the demand for button cells during the forecast period.

Button Cell Market – Competitive Landscape

The button cell market is dominated by several international and domestic companies.  Leading players are focusing on technological developments in the product to reduce the cost of production and increase sales due to growing competition in the market.

  • In February 2016, Berkshire Hathaway acquired Duracell battery business from Procter & Gamble. P&G acquired Duracell in 2005 as part of the acquisition of The Gillette Company. 
  • In March 2019, Camelion Battery Co., Ltd. Invested in two new production lines to increase battery production. The company is focusing more on boosting its product portfolio and increase the production to meet the growing demand for cells.

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Panasonic Corporation

Panasonic Corporation is a Japanese multinational electronics corporation founded in 1918 in Osaka, Japan. The company operates in electronics, semiconductors, and home appliances. In addition to electronics, it also offers non-electronic products and services such as home renovation services. Panasonic Corporation has around 2, 71,869 employees across the globe.

Sony Corporation

Sony Corporation was founded in 1946 and is a Japanese multinational conglomerate corporation with headquarters in Tokyo, Japan. The product portfolio of Sony Corporation includes consumer electronics, semiconductors, video games, films, TV shows, and telecommunication equipment. The company also provides services including financial services, insurance, and banking. Toshiba Corporation

Toshiba Corporation was founded in 1875. It has around 1, 41,256 employees across the globe. The product portfolio of the company includes electronics and semiconductors, social infrastructure, and computer hardware.  The company’s subsidiaries includes Toshiba America, Inc., Toshiba Asia Pacific Pte., Ltd., Toshiba China Co., Ltd., Toshiba of Europe Ltd. and others.

Several international and domestic players are active in the button cell market. Some of them are Seiko Watch Corporation, Maxell Holdings, Ltd., Renata SA, Duracell Inc., Camelion Batteries GmbH and others. 

Button Cell Market – Dynamics

Growing demand for electronic products and technological advancement expected to boost the market

Rising purchasing power of consumers is fueling the demand for consumer electronic products across the globe. This factor is encouraging the demand for button cells as it is an essential component in most electronic devices. Also, technological advancements such as phasing out use of mercury in button cells is also influencing the market growth.

Lower manufacturing cost of button cells expected to create threat of new entrants

Production cost of button cells is very low which is expected to encourage local vendors to enter the button cell market. This may increase the competition in the market which can affect the price of the product. Key vendors are increasing investment in product innovation and business expansion to minimize the effect of increasing number of local players on business.

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Button Cell Market – Segmentation

On the basis of type, the button cell market is segmented into:

  • Alkali
  • Organic

Based on letter code, the button cell market is segmented into:

  • L - Alkaline
  • S - Silver
  • P - Zinc-air
  • C - Lithium
  • Z – Nickel

Based on application, the button cell market can be segregated into:

  • Watches
  • Medical Devices
  • Automobile
  • Others (electronics products etc.)

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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