Get In Touch

Butterfly Pea Flower Tea Market Outlook

Increasing demand for healthy alternative tea-based products over the global market is expected to drive the growth of the overall essential tea market which is expected to fuel demand for the butterfly pea flower tea over the forecast period. Butterfly pea flower also is known as Clitoria Ternatea, carries a huge amount of anti-oxidants and flavonoids and no caffeine whose benefits have a positive impact on human metabolism. This is attributed to fuel demand for the butterfly pea flower tea over the forecast period. Increasing know-how about traditional based food through various internet platforms have driven consumers in developed regions to opt for non-traditional food and beverages which is expected to boost demand for butterfly pea flower tea in North America and Europe region. Owing to greater nutritional value, the butterfly pea flower tea is expected to form strong consumer base in the herbal tea market. Increasing per capita food spending and expanding retail sector is expected to help butterfly pea flower tea market to gain traction quickly in developing regions of the Asia Pacific and Latin America as a premium offering. Organic butterfly pea flower tea segment is expected to experience faster growth rates in the global butterfly pea flower tea market.

Reasons for Covering Butterfly Pea Flower Tea Market Title:

Herbal tea market over the last decade has experienced an overwhelming growth dynamics with its major offerings. Butterfly pea flower tea was identified to be one of the key segments under the herbal tea market which has a competitive nutritional profile and a key competitor in the key herbal tea types. Major product launch and pop trend of inclusion of natural products in HoReCa sector have directed butterfly pea flower tea to form a major offering over the forecast period owing to its both benefits and unique aesthetic value. Millennial and baby boomers are identified as the key consumer base for the butterfly pea flower tea market which is expected to be targeted by the key players in the market through various marketing approach.

Global Butterfly Pea Flower Tea Market: Segmentation: 

On the basis of source, the global butterfly pea flower tea market has been segmented as –

  • Organic
  • Conventional

On the basis of Form, the global butterfly pea flower tea market has been segmented as –

  • Ready-to-Brew
  • Sachets/Bags
  • Ready-to-Drink
  • Premixes

On the basis of the distribution channel, the global butterfly pea flower tea market has been segmented as –

  • Direct
  • Indirect
    • Modern Grocery Retailers
      • Hypermarket/Supermarket
      • Departmental Stores
      • Convenience Stores
      • Others
    • Traditional Grocery Retailers
      • Food & Drink Specialty Store
      • Independent Small Groceries
      • Others
    • Online Retail

Global Butterfly Pea Flower Tea Market: Key Players:

Some of the key players operating in the global butterfly pea flower tea market are Siam Industries International, Yumchaa, Manila Superfoods, Morning Farm, healthy Organic, Woodland Foods, Chaidee Factory Co., Ltd., Bluechai, Longevity Warehouse, and Tea Forte.

Key Product Launches in Butterfly Pea Flower Tea Market:

The key product launches that have been observed in the butterfly pea flower tea market over the recent years have seen launches targeting ethical buyers and vegan populations:

  • In 2018, Starbucks Asia launched a special edition cold brew beverage for the spring season based on the butterfly pea flower tea. The butterfly pea flower tea was chosen both for its aesthetic value and cooling effect. Geographies chosen for the butterfly pea flower tea infused cold brew drink are Malaysia, Philippines, Thailand, Cambodia, Taiwan, Vietnam, and other major South East Asian countries.
  • In 2016, Seven Tea One launched its first butterfly pea flower tea commercial products in South East Asia. The company uses a sustainable urban farming concept to target growing ethical and healthy food and beverage consumer base of the region.

Opportunities for Market Participants in Butterfly Pea Flower Tea Market

Developed regions like North America and Europe is anticipated to form a major consuming region in terms of value and volume of global butterfly pea flower tea market. However, Asia Pacific region is expected to form a dominant market for the butterfly pea flower tea resulted in traditional consumption and well-established market in the region. Latin America is expected to form a substantial volume demand for the butterfly pea flower tea resulted in its growing healthy food trend in the region. The Middle East and Africa to witness overall slower growth dynamics resulted from its unorganized retail sector. However, GCC region to form an exception to the rest and experience good demand for butterfly pea flower tea products owing to its large foreign working population and HoReCa sector.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Butterfly Pea Flower Tea Market

Pre Book