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Ads Promoting Health Benefits of Margarine Revive Market Growth during COVID-19 Outbreak

The widespread impact of the coronavirus (COVID-19) outbreak is affecting online dairy ingredient foodservice sales. Over the past decade, China has been fast in adopting online shopping of foodservice and consumer retail. However, due to the COVID-19 onset, companies in the butter and margarine market are experiencing a dip in China’s online sales of dairy ingredients. The demand for western style cakes and baked goods has significantly declined due to the pandemic, as people are preferring to stay indoors and avoiding cafes or public gatherings.

Work-from-home protocols are estimated to keep economies running in the butter and margarine market during the COVID-19 outbreak. COVID-19 vaccines by Pfizer and AstraZeneca hold promising potentials to revive market growth. Dairy companies should devise advertising campaigns that promote health benefits of margarine and butter among people with cardiovascular conditions.

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Butter versus Margarine: Which is Better?

The growing consumer acceptance toward margarine is triggering market growth. However, anti-fungal, anti-cancer, and anti-tumor properties of butter are gaining increased popularity. Several nutritional profiles of butter are unmatched in margarine and other dairy products. As such, phytosterol margarine is being highly publicized for lowering bad cholesterol in high-risk patients.

Butter is rich in vitamin K2, omega 3, and conjugated linoleic acid butyrate. However, it has been found that butter contains high saturated fats, and can be a major cause for the development of high cholesterol in individual. This issue has fueled the demand for grass-fed cow butter.

Although margarine is made from vegetable oils, their trans-fat content can potentially increase the risk of chronic diseases. Hence, manufacturers in the butter and margarine market are increasing their production for hydrogenated products to boost sales.

Innovation and Adaptability Pave Way for Future Proof Dairy Industry

Innovations in butter and milk powder are creating lucrative business opportunities for companies in the butter and margarine market. FrieslandCampina N.V.— a Dutch multinational dairy cooperative, is increasing its research expenditure to work with experts in order to lead the way for a future proof dairy industry. Improved taste profiles are highly preferred in butter and margarine products. In order to boost their credibility, manufacturers in the butter and margarine market are adopting sustainable production practices. They are sharing their expertise for innovative dairy products with other science partners to develop a future proof dairy industry.

Manufacturers in the butter and margarine market are investing in pilot plants, food test rooms, and innovation kitchens to broaden their revenue streams. Innovation and adaptability according to the changing consumer trends are key to market growth.

Plant-based Margarine Delivers Exceptional Sensory Performance in Croissants and Danish Pastries

Plant-based butter and margarine are grabbing the attention of lactose intolerant customers. Bunge Loders Croklaan— a global producer of sustainable plant-based specialty food oils & fats, has developed a clean-label shea margarine, which is produced using a unique crystallization process. The exceptional sensory performance in margarine is crucial for manufacturers in the butter and margarine market to scale business opportunities in the bakery sector. Plant-based margarine is gaining prominence in items such as croissants and Danish pastries.

Artificial coloring and preservative-free margarine are in high demand. Companies in the butter and margarine market are increasing their output capacities to incorporate positive sensory and exceptional taste profiles in margarines to bolster product uptake. In order to gain a competitive edge, manufacturers are developing margarines with low saturated fatty acid levels.

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Savory Peanut Butters and Snack Bites Create Business Opportunities for Companies

Nut innovations are growing popular in snacks and butters. The concept of gourmet peanut butter is a fast growing phenomena in the butter and margarine market. Manufacturers are introducing sweet and savory flavors in gourmet peanut butters to meet demanding needs of consumers. They are increasing efforts to strike the right balance between health and indulgence with the introduction of white chocolate truffle made with honey roasted peanuts.

The snacks sector is no exception when it comes to innovations with margarine and butter. Tasty butter bites are catering to the on the go consumption needs of the millennial population. The target of companies in the butter and margarine for nut butter protein bars is the health conscious customers. Manufacturers are increasing their output capacities in protein bars made in flavors of almond butter, cherry almond butter with hemp seeds, chocolate chip peanut butter, and banana peanut butter. Nut butter brands are capitalizing on opportunities in the plant-based movement to increase the availability of convenient butter products.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Butter Margarine Market

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