Business analytics software helps in interpretation and analysis of business data through continuous exploration and investigation of historical business performance to gain decisive insights for business planning. Through the application of statistical methods and tools in business performance data, a business analytics software conducts predictive analysis to derive decision making insights and inputs. A business analytics software thus helps an organization optimize its business operations and facilitates informed and strategic decision making. It also helps uncover patterns and relationships between data streams and leads to automation of tasks and processes for real-time responses in decision making. The outputs are mostly used by managers, security personnel, financial analysts, and key decision makers of organizations. Demand for cloud-based business analytics software is high in small and medium sized enterprises owing to its low cost and enhanced usability. Furthermore, demand for social media analytics, a part of business analytics, is also rising significantly due to the increase in popularity of social media marketing.
Organizations are increasingly opting for business analytics software in order to gain strategic and competitive advantage over their competitors. This is one of the major factors driving the global business analytics software market. Additionally, the software aims to help organizations make quick and informed decisions through the analysis of the historical business data. This has been driving the market for business analytics software. Currently, there exists need for quick decision making and immediate actions in response to situations considering the competitive nature of businesses. This highlights the importance of the business analytics software. Furthermore, increase in volume and diversity of data in organizations has given rise to the need for analytical software to derive meaningful patterns, relationships, and insights from unorganized data. The features of business analytics software meet such requirements, thereby boosting the growing demand and adoption of business analytics software across varying scales of companies. However, in order to efficiently operate, business analytics software require sufficient volumes of meaningful data. This requires effective data warehousing, which may be a challenge for small organizations to implement considering the high costs involved. These challenges are likely to hamper the market for business analytics software during the forecast period. Nonetheless, increase in social media marketing by organizations is expected to offer growth opportunities for the business analytics software market during the forecast period.
The global business analytics software market has been segmented on the basis of deployment, end-use industry, application, and geography. In terms of deployment, the business analytics software market has been divided into cloud and on premise. Based on end-use industry, the business analytics market has been segregated into BFSI, government, manufacturing, IT and Telecom, retail, health care, capital markets, education, media, utilities, and others. In terms of application, the business analytics software market has been segmented into supply chain analytics, workforce analytics, spatial analytics, behavioral analytics, marketing analytics, risk and credit analytics, pricing analytics, transportation analytics, and others. Based on geography, the business analytics market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.
Major players operating in the global business analytics software market include SAS Institute Inc., Tableau Software, SAP SE, Oracle Corporation, Adobe Systems Incorporated, International Business Machines Corporation, Salesforce.com, Qlik Technologies, Inc., Microsoft Corporation, Tibco Software, Fair Isaac Corporation, and JDA Software Group, Inc.