Burlap or Hessian Packaging Market: Introduction

The size of the global hessian or jute or burlap market is estimated to be approx. US$ 1.7 Bn. India alone accounts for more than 70% of the global hessian production. Globally, there are 12 publically traded companies which are engaged in hessian or jute business. Among these 5 prominent leaders are headquartered in Indian subcontinent.  The hessian fibre is extracted from the stem of jute plant. Hessian is 100% bio-degradable and recyclable. Hessian products include hessian bags (food grain bags, shopping bags, promotional bags etc.), hessian mats, ropes, yarn etc.  Plastic (Polypropylene (PP)) bags are the substitute for hessian bags. But the negative environmental effects of plastic bags give credibility to hessian bags over plastic bags. Growing resistance towards plastic bags due to rising plastic waste in sea, landfill problem, etc. putting downward pressure on plastic packaging. Hessian bags are food grade, anti-static, easily allow fresh air (can keep food grains fresh).

Burlap or Hessian Packaging: Market Dynamics

Jute industry alone provides employment to 3.7 lakh jute mill workers in India of which 2.5 lakh are present in West Bengal state (source: economic times). The hessian packaging industry in India also affects lives of more than 40 lakh jute producing farmers. Hessian products are environmental friendly and 100% bio-degradable, whereas plastic bags take many years to degrade. According to an article published by World Economic Forum: Costa Rica wants to be the first country to ban all single-use plastics. By 2050, plastic waste in sea overweighs the weight of fish life. Costa Rica is the first country to ban all the single use plastics by 2021. It includes bags, straws, cups, cutlery etc. Over the years, applications of hessian are increased and still the trend continues. Today hessian is used in shopping bags, promotional bags, door mats, weather protection sheets, ropes, book covers or pouches, gifts etc. In 1987, India passed the Jute Packaging Materials Act (JPMC), which made central government compulsory to purchase hessian or jute bags for supply and storage of food grain, sugar, fertilizer and cement. Over the years, cement and fertilizers are removed from the list. And again in 2015, India once again made and approved mandatory use of jute or hessian packaging for food grains and sugar. HDPE/PP bags are cost competitive for jute or hessian packaging. Per kg cost of hessian bags costs around US$ 0.5 (Rs. 30), while the cost of HDPE/PP bags is US$ 0.2 (Rs.12) per kg. As the government is bringing various schemes and programs to educate public to use the jute or hessian packaging, the hessian packaging market is expected to grow at a healthy growth rate. Changing weather conditions may affect the hessian farm output, and may result in price fluctuations. Overall the hessian packaging market has good potential to grow in coming years. 

Burlap or Hessian Packaging: Market Segmentation

The global burlap or hessian packaging market is segmented on the basis of product type and end use. On the basis of product type, the global burlap or hessian packaging market is segmented into burlap or jute bags (food grain bags, shopping bags, promotional bags, etc.), Sacking, Jute Yarn and Twine and others. On the basis of end use, the global burlap or hessian packaging market is segmented into Food & Beverages, Agriculture & Farm Products, Building & Construction, Chemicals & Fertilizers, Cosmetics & Personal Care, Industrial and Others (Photo Bags, Pouches, etc.).

Burlap or Hessian Packaging Market: Regional outlook

Burlap or hessian packaging market has been segmented on the basis of region into North America, Latin America Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), and Japan.  Burlap or hessian packaging market in APEJ is expected to be the fastest growing market due to growing production and government policies to promote the use of hessian packaging products in countries like India. The awareness and benefits of using hessian packaging is growing moderately in North America and Western European regions.

Burlap or Hessian Packaging Market: Key players

Some of the players in the global burlap or hessian packaging market are Birla Corporation Ltd, Cheviot Co. Ltd., Gloster Limited, AI Champdany Industries Ltd, Ludlow Jute & Specialities Ltd, NYP Corp., S.L.PACKAGING Pvt Ltd., Kankaria Group, India Glazes Ltd., Naylor Bag and Supply, Gyaniram Agarwal & Co and others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market 

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Burlap Or Hessian Packaging Market

Pre Book