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Bulgur Market: Overview

Bulgur is made from variety of wheat species, and most commonly the durum wheat variety. A wide range of bulgur recipes have gathered in Mediterranean diets, notably in Turkey and the Middle Eastern regions. They contain high dietary fiber, moderate level of antioxidant capacity, and numerous minerals and vitamins, which make up the nutrient profile. The growing popularity of fiber-rich whole grains is a key trend bolstering the expansion of the bulgur market. The grain has attracted attention of health-conscious population to fight diseases and aid digestion in general. In developing economies, due to rising popularity, convenience stores are increasingly embracing bulgur products and alluring consumers. In addition, online retail has also proved to be favorable in the expansion of the bulgur market.

The study presents a detailed assessment of the key growth dynamics, major consumer propositions, trends in adoption in various diets, and offers an in-depth segmentation of the marketplace. The insights is a data-supported guide to understand the emerging dynamics of the market which include new avenues, and strategies adopted by new entrants to gain a foothold therein.

Bulgur Market: Key Trends

Change in consumer lifestyles have made people inclined toward healthy recipes. This is one of the key drivers of the bulgur market, underpinned by high awareness level. Also, online retail indirect distribution channels have grown more significant in propelling the shelf space of bulgur products. Adoption of food products that have multiple health benefits are becoming part of ready-to-eat food. This is one of the key trends in the bulgur market.

Researchers have been making efforts in extracting bioactive healthy components of bulgur. Consumers are including bulgur with fiber-rich foods to complement a balanced diets. The growing role of nutritional interventions in managing weight. Bulgur has also attracted consumers who are looking for such strategies in managing obesity. The growing popularity of whole-grain food items is a key trend in the bulgur market. However, people with IBS or IBD may be averse to consuming wheat products. Moreover, consumers in tolerance of high-fiber foods is low.

On the other hand, the growing awareness about the substantial health benefits of whole grain items. One prominent trend is the growing popularity of organic products.

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Bulgur Market: Competitive Dynamics and Key Developments

Bulgur brands are exploring electronic media to raise awareness about the health benefits of bulgur wheat recipes. These brands are also promoting the ways bulgur can enhance the palate in wide range of recipes. A growing number of players are leveraging indirect direct channels. Food brands who want to capture stable consumer value are targeting working class populations, since these people are increasingly looking convenience combined with nutritional profile.

Some of the key players in the bulgur market are Baktat Gida Sanayi Ve Ticaret Limited Sirketi, Nefis Bulgur Sanayi Ticaret Limitet Sirketi, Hodgson Mill Inc., First Quality Foods, Sunnyland Mills, Gardenia Grain D'Or, Armada Computer Systems, Tiryaki Agro Gida Sanayi ve Ticaret A.S., Bob’s Red Mill Natural Foods Inc., Ceres Organics Limited, Tipiak Group, and AGT Foods and Ingredients Inc.

Bulgur Market: Regional Assessment

On the regional front, the global bulgur market is expected to witness new avenues in Asia Pacific. The allure of Mediterranean diet is a key trend underpinning potential revenue streams in the region. Rapidly expanding convenience stores in urban spaces has also helped in expanding the avenues. Also, the spreading tentacles of online retails has also helped spur the prospects in the bulgur market. Further, economies in the regions have opened new vistas on the back of burgeoning catering industry.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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