Bubble Tea Market

Bubble Tea Market - Overview

Bubble tea is a Taiwanese tea-based drink that was invented in the 1980s in Tainan and Taichung and now has multiple names such as boba juice, boba tea, boba, bubble milk, pearl milk tea, and others. The majority of bubble tea styles include a tea base blended with milk or fruit, with chewable tapioca balls (also known as pearls, bubbles, or boba) and fruit jelly. Ice-blended versions are typically blended with syrup or fruit, thus, resulting in a slushy texture. The drink comes in a variety of flavors and is projected to gain popularity at a rapid pace in the forecast period between 2021 and 2031.

The global bubble tea market is categorized on the basis of base ingredient, flavor, component, and region. In terms of base ingredient, the market is grouped into white tea, oolong tea, green tea, and black tea. Based on flavor, the market is classified into chocolate flavor, fruit flavor, coffee flavor, original flavor, and others. With respect to component, the market is categorized into tapioca pearls, liquid, sweetener, creamer, flavor, and others.

The research report on the bubble tea market offers a 360-degree overview of the market and its growth parameters. This includes drivers, restraints, challenges, and new growth opportunities. It also highlights the impact of the novel COVID19 pandemic on this market and how can players gain benefit from this situation in the coming years. Besides this, the report discusses the table of segmentation with the names of the leading segments and factors supporting its growth. The report further discusses the list of players and their key contributions in the form of various product launches and innovation. For more information on this market, log on to the company website.

Bubble Tea Market - Competitive Landscape

With the objective of obtaining the highest position, leading players of the bubble tea market are investing in strengthening their brand position by improving the product quality improvement and innovative launches. Others are engaging in merger and acquisition, joint ventures, and other collaborative strategies to ensure a notable position in the overall market competition.

Some of the key players of the global bubble tea market include:

• Huey-Yuhe Enetrprise
• Grand Chainly
• Fanale Drinks
• T Bun International
• Share Tea
• BobaLoca
• Quickly
• HappyLemon
• ChaTime
• Bubble Tea Supply Inc.
• CoCo Fresh
• Kung Fu Tea
• Other players

Bubble Tea Market - Growth Drivers

The rise in consumers' concerns has resulted in an increase in health consciousness and adoption of healthy beverages such as green tea, black tea, white tea, and oolong tea. This is projected to increase the demand for bubble tea in the forecast period. Furthermore, rising consumption of flavored bubble tea among the younger generation fuels the bubble tea market's expansion. On the contrary, excessive sugar content in these drinks, which can cause health problems and the trend of coffee consumption, may limit market growth. Furthermore, because of the presence of artificial preservatives in bubble tea, consumers are shifting their preferences toward organic beverages, thereby causing major challenges in the growth of the global bubble tea market. Nonetheless, the introduction of various new flavors and blends, as well as the high demand for a variety of teas among the young population, is expected to provide lucrative opportunities for the bubble tea market in the coming years.

Bubble Tea Market - Geographical Insights

Regionwise, North America emerged as the largest revenue generator for the global bubble tea market attributable to the presence of major players. This, coupled with the rise in bariatric population and the growing number of health conscious consumers will also propel the demand for bubble tea in the market. Europe is projected to emerge as the fastest growing market for bubble tea on account of the growing inclination of consumers towards healthy drinks and the rapidly growing marketing and advertising industry that promotes celebrity brand endorsement for boosting sales in the market.