Brussels Sprouts: Market Outlook

From past three years brussels sprouts have gained a lot of interest for their high nutrient content and are considered a “superfood.” Brussels sprouts have a number of phytonutrients that have been known to fight cancer. People who are suffering with high blood pressure can eat brussels sprouts to enhance their diets because brussels sprouts are low in sodium. Brussels sprouts are high in essential vitamin such as vitamin C.  Brussels sprouts consumption provides a significant amount of vitamin K-1. A 2017 study revealed that there is a higher risk of bone fracture if vitamin K intake is low. Sufficient vitamin K is necessary for healthful bone formation and mineralization. Brussels sprouts are also a great source of calcium.  

Global brussels sprouts are riding a strong wave of demand on the back of transforming consumers demand for organic and healthy plant based products. Supply of Brussels sprouts has rise significantly compared to previous years. 2016 statistics of California shows that highest shipments of Brussels sprouts occurred in November. The four-month period of September through December accounted for 68% of the state’s total Brussels sprouts shipments.

Brussels sprouts highest import supplier is Mexico, which has a record of importing 90% of the total imported value. After Mexico, Guatemala, Canada, and the Netherlands, also provide Brussels sprouts supply to the U.S.

In 2019 Europe sold the highest worth of exported Brussels sprouts of the worldwide total. Next to Europe were North American exporters while the rest of worldwide Brussels sprouts shipments originated from Africa. Smaller percentages came from exporters in Latin America which did not include Mexico but including the Caribbean, Oceania’s, Australia and New Zealand, and Asia.

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Brussels Sprouts: Market Drivers

The increasing awareness of vegan diets is identified as one of the key factors for emerging trends that is positively impacting the growth of the global Brussels sprouts market. The increasing vegan population around the world has increased in the consumption foods that are rich in proteins and fibers. However, working people due to their busy lifestyle often look for convenience foods and ready-to-eat light snacks containing high nutrition content. This increased in the demand for products such as Brussels sprouts. At present, there are over 400 million vegan consumers in the world, and this number is expected to rise very drastically in the future. These beneficiary factors increases consumer traction towards Brussels sprouts and escalates the growth in short term forecast period.

Ippolito International LP is the largest fresh Brussels sprouts producer and marketer in North America. The company has a 52-week per year supply of Brussels sprouts, pulling volume from Salinas/Castroville/Watsonville/Santa Cruz from late June to early January.

Brussels sprouts contain the antioxidant alpha-lipoic acid (ALA). In a 2019 review, supplementation with this compound demonstrated an ability to lower glucose levels, increase insulin sensitivity, and prevent oxidative stress-induced changes in people with diabetes.

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Brussels Sprouts: Market Segmentation

On the basis of varieties, the global brussels sprouts market has been segmented as-

  • Early Half Tall
  • Bedford
  • Noisette
  • Peer Gynt
  • Welland
  • Citadel
  • Rampart
  • Fortress
  • Zid Fasolt
  • Others

On the basis of nature, the global brussels sprouts market has been segmented as-

  • Organic
  • Conventional

On the basis of color, the global brussels sprouts market has been segmented as-

  • Green
  • Purple
  • Red

On the basis of sales channel in market the global brussels sprouts market has been segmented as-

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

On the basis of regional outlook, the global Brussels sprouts market can be segmented as-

  • North America (United States, Canada)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • Europe (Germany, U.K., France, Italy, Spain, Benelux, Nordic, Russia, Poland, Rest of Europe)
  • South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
  • East Asia (China, South Korea, Japan, Rest of East Asia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC, South Africa, Rest of MEA)

Key Players

The Brussels sprouts market is moderately fragmented and key players include

  • Fuji Natural Foods
  • Jonathan Sprouts
  • NARITA FOODS
  • SFM
  • Van der Plas Sprouts

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The following regional segments are covered comprehensively:

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Brussels Sprouts Market

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