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Brussels Sprouts: Market Outlook

From past three years brussels sprouts have gained a lot of interest for their high nutrient content and are considered a “superfood.” Brussels sprouts have a number of phytonutrients that have been known to fight cancer. People who are suffering with high blood pressure can eat brussels sprouts to enhance their diets because brussels sprouts are low in sodium. Brussels sprouts are high in essential vitamin such as vitamin C.  Brussels sprouts consumption provides a significant amount of vitamin K-1. A 2017 study revealed that there is a higher risk of bone fracture if vitamin K intake is low. Sufficient vitamin K is necessary for healthful bone formation and mineralization. Brussels sprouts are also a great source of calcium.  

Global brussels sprouts are riding a strong wave of demand on the back of transforming consumers demand for organic and healthy plant based products. Supply of Brussels sprouts has rise significantly compared to previous years. 2016 statistics of California shows that highest shipments of Brussels sprouts occurred in November. The four-month period of September through December accounted for 68% of the state’s total Brussels sprouts shipments.

Brussels sprouts highest import supplier is Mexico, which has a record of importing 90% of the total imported value. After Mexico, Guatemala, Canada, and the Netherlands, also provide Brussels sprouts supply to the U.S.

In 2019 Europe sold the highest worth of exported Brussels sprouts of the worldwide total. Next to Europe were North American exporters while the rest of worldwide Brussels sprouts shipments originated from Africa. Smaller percentages came from exporters in Latin America which did not include Mexico but including the Caribbean, Oceania’s, Australia and New Zealand, and Asia.

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Brussels Sprouts: Market Drivers

The increasing awareness of vegan diets is identified as one of the key factors for emerging trends that is positively impacting the growth of the global Brussels sprouts market. The increasing vegan population around the world has increased in the consumption foods that are rich in proteins and fibers. However, working people due to their busy lifestyle often look for convenience foods and ready-to-eat light snacks containing high nutrition content. This increased in the demand for products such as Brussels sprouts. At present, there are over 400 million vegan consumers in the world, and this number is expected to rise very drastically in the future. These beneficiary factors increases consumer traction towards Brussels sprouts and escalates the growth in short term forecast period.

Ippolito International LP is the largest fresh Brussels sprouts producer and marketer in North America. The company has a 52-week per year supply of Brussels sprouts, pulling volume from Salinas/Castroville/Watsonville/Santa Cruz from late June to early January.

Brussels sprouts contain the antioxidant alpha-lipoic acid (ALA). In a 2019 review, supplementation with this compound demonstrated an ability to lower glucose levels, increase insulin sensitivity, and prevent oxidative stress-induced changes in people with diabetes.

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Brussels Sprouts: Market Segmentation

On the basis of varieties, the global brussels sprouts market has been segmented as-

  • Early Half Tall
  • Bedford
  • Noisette
  • Peer Gynt
  • Welland
  • Citadel
  • Rampart
  • Fortress
  • Zid Fasolt
  • Others

On the basis of nature, the global brussels sprouts market has been segmented as-

  • Organic
  • Conventional

On the basis of color, the global brussels sprouts market has been segmented as-

  • Green
  • Purple
  • Red

On the basis of sales channel in market the global brussels sprouts market has been segmented as-

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

On the basis of regional outlook, the global Brussels sprouts market can be segmented as-

  • North America (United States, Canada)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • Europe (Germany, U.K., France, Italy, Spain, Benelux, Nordic, Russia, Poland, Rest of Europe)
  • South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
  • East Asia (China, South Korea, Japan, Rest of East Asia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC, South Africa, Rest of MEA)

Key Players

The Brussels sprouts market is moderately fragmented and key players include

  • Fuji Natural Foods
  • Jonathan Sprouts
  • SFM
  • Van der Plas Sprouts

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Brussels Sprouts Market

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