The broadcast industry is extremely technology-driven and utilizes a wide array of mechanisms and devices such as set-up boxes, satellites and others to carry out a production. Test and measurement are conducted in order to assess and evaluate the functional output of these devices. This is a persistent process which requires relentless testing of devices to ensure their proper functioning and to assess the results. Manufacturers of consumer electronics require test and measurement equipment to develop and produce TVs, satellite receivers, and other consumer electronic equipment, including devices with high-resolution formats such as UltraHD. Broadcasters and cable network operators require high-performance instruments for digital and analog baseband generation, demodulation, modulation and analysis, including baseband analysis. Multi-standard test and measurement platforms cover an extensive variety of broadcast and video technologies, offering high flexibility at all phases of the value chain. Furthermore, video and audio equipment involve increasingly complex test equipment which is rising the need of more tests and measurement equipment. The test and measurement equipment are highly complex measurement devices. Hence, the devices need to be more automated enabling less-trained people to use and understand the results. Manufacturers strive to launch broadcast products faster. Vendors rely on smart measurement technology to shorten development time. This in turn leads to faster and more cost-efficient time to market and a consistently high-quality and easy-to-use product.

Broadcast testing and measurement solutions address exploitable software problems and ensure that equipment utilized are according to the standards and requirements. The global broadcast testing and measurement market is witnessing significant growth due to its features of ensuring continuity of broadcasting operations while being cost effective. Installing, maintaining, and troubleshooting broadcast TV systems can be a complex and time-consuming process, therefore, broadcasters prefer implementation of test and measurement equipment. Increase in technological advancements in networking and communication contributes significantly to the growth of broadcast testing and measurement solutions. Rise in demand for broadcast test and measurement equipment among broadcasters and cable operators for the longevity of their products is expected to drive the broadcast testing and measurement market during the forecast period.

Lack of awareness about the management of constantly changing test protocols becomes challenging for the operators to test particular equipment. Furthermore, high cost involved in installing and maintenance of test and measurement equipment is expected to hamper market growth during the forecast period.

The global broadcast testing and measurement market can be segmented based on solution, application, industry, equipment type, and region. In terms of application, the market can be segregated into cinema/production, corporate, e-gaming, education, live production, medical, and others. Based on solution, the global broadcast testing and measurement market can be classified into audio, video, and radio frequency (RF). Based on equipment type, the broadcast testing and measurement market can be categorized into waveform monitors & rasterizers, spectrum analyzers, reference generators, displays, and others.  In terms of region, the global broadcast testing and measurement market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Introduction of digital audio storage and transmission in the broadcast industry has offered new opportunities such as change in the way equipment is tested. Various players are entering into the broadcast test and equipment market. Key players operating in the global broadcast testing and measurement market include PHABRIX Ltd., Marshall Electronics, Broadcast Bridge, Comsearch, Leader Instruments, Hamlet Video International Limited, ES Broadcast Hire, and Rohde & Schwarz. Key players are implementing several strategies such as R&D investments, partnerships, acquisitions, production innovation, and others in order to remain competitive in the broadcast testing and measurement market. For instance, in November 2016, Leader Instruments demonstrated the latest additions to its broadcast test and measurement product range at the Telemundo’s Cine Video Expo in Mexico.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Broadcast Testing Measurement Market

Pre Book