Broadcast Scheduling Software Market

Broadcast Scheduling Software Market – Overview

The global broadcast scheduling software market is projected to witness significant growth during the forecast period (2021 to 2031). The increased use of cloud-based solutions and the growing challenges in broadcast media scheduling is likely to drive the global broadcast scheduling software market throughout the forecast period.

The broadcasting sector has undergone dramatic changes in recent years due to technological innovations in the media and entertainment industries. Moreover, the COVID-19 pandemic has had an impact on the global broadcast scheduling software market in a variety of ways, prompting broadcasters to move from an on-premise to a cloud-based approach. Furthermore, factors such as increased smart device penetration and the huge trend of multimedia streaming applications allow broadcasters to implement broadcast management and scheduling systems.

Broadcast Scheduling Software Market – Competitive Landscape

Key players in the global broadcast scheduling software market are Advanced Broadcast Services Limited, Marketron Broadcast Solutions, AMC Networks Inc., AxelTech, Chetu Inc., Chyro, Imagine Communications, BroadView Software, MediaGenix, Schedule it Ltd., WideOrbit.

The major players are forming strategic alliances and collaborations in order to expand their market footprint and survive in an exceedingly competitive business climate. For example, Imagine Communications partnered with MBC GROUP, a Dubai-based media firm that is also one of the main media content suppliers in the Middle East and North Africa (MENA) area, in March 2021.

Broadcast Scheduling Software Market – Trends and Opportunities

The broadcast and media industries have experienced major technological advancements in recent years. Technological advancements in broadcasting processes have aided service providers in expanding their product lines, which is expected to benefit the global broadcast scheduling software market growth. Furthermore, broadcasters are facing greater technological challenges as the media and entertainment industries grow and listeners' and viewers' behavior changes. With the increased use of smartphones, many individuals prefer the internet and web sources over traditional TV and radio mediums. Such factors are expected to stifle market growth. However, rising expenditure in media technology is projected to open up new prospects for industry players in the future years.

Moreover, the increasing investment in media technologies by TV and radio broadcasters is anticipated to promote global broadcast scheduling software market growth. These expenditures in broadcasting solutions are greatly increasing R&D and software applications worldwide. Furthermore, the increased penetration of Direct-To-Home (DTH) and Over-The-Top (OTT) services is expected to generate significant growth prospects for market participants.

Broadcast Scheduling Software Market – Regional Landscape

The North America broadcast scheduling software market is anticipated to experience considerable growth during the forecast period. The market growth can be ascribed to the region's early implementation of modern broadcasting technologies and solutions and the presence of major market participants. The United States is projected to make a significant contribution due to broadcasters' increased demand for advanced broadcast scheduling solutions and services. Furthermore, the presence of a large number of television broadcast stations is a major factor expected to drive the broadcast scheduling software market in the United States. For example, the United States has 1,761 television broadcast stations, while Canada has 148.

The broadcast scheduling software market in Asia Pacific is expected to grow due to the rising use of modern technologies, increasing adoption of smartphones and connected devices, and rising demand for on-demand content services. Furthermore, the significant number of TV viewers in countries like India and China is projected to boost regional market growth. According to the Indian Council for Research on International Economic Relations (ICRIER), India is the second-largest television market, with 197 million TV households. Moreover, China has 378 million TV households. Furthermore, the Broadcast Audience Research Council (BARC) reports that around 54% of Indian households have a cable connection. Such factors are expected to propel the broadcast scheduling software market in the Asia Pacific.