The consumer viewing experience has drastically changed from the traditional experience of watching television to watching latest show on the mobile devices. Traditionally entire family used to sit in front of a TV set and watch the entire show including the commercials without distractions from other devices. Also shows were built for large audience. However with the emergence of latest gadgets and need of more personalized content by the consumers has led to the disruption of the broadcast media industry. Although broadcast media continues to be a part of consumer lives, but industry faces challenges to reinvent itself as consumers are demanding more personalized content. Also threats from the different distribution channels and need to find new revenue streams to stay relevant in this competitive market has led to the growth of broadcast scheduling software market. Also broadcast scheduling software helps in better TV planning and programming thus creating better user experiences. The broadcast scheduling software helps in managing the workflows of the advertising, production and broadcast departments with regards to the broadcast planning. Broadcast scheduling software helps in increasing power of collaborative computing at the heart of broadcasting business. It also helps in streamlining order management, traffic and credit control departments. The broadcast scheduling software is being used to handle media content distributed to any devices across various platforms including android, iOS, smart TV’s, set top boxes and many more. This software is generally used by the scheduling managers and channel owners to control your schedules, EPGs, programme plans and playlists and to manage particular channel from anywhere and on any device.
The main drivers helping in the overall growth of the global broadcast scheduling software market include the growing complexity in the broadcast media planning, and growing adoption of cloud based solutions. Also broadcast scheduling software helps in optimizing human resources and enhance the collaboration between different departments in efficient way by eliminating various tasks and errors. As production budgets continue to decrease owing to content diversification, industry consolidation and integration, growing specialized workforce of employees and freelancers broadcast media companies are investing in broadcasting scheduling software to reduce planning complexity and efficient utilization of resources. Also growing popularity of multimedia streaming applications among consumers especially youths and increasing wide range of viewing devices, providing efficient experience to this diverse group is highly desirable thus helping in the growth of the broadcast scheduling software market. One of the major restraint affecting the growth of broadcast scheduling software is keeping up with the rapid changes in the broadcasting technology market including changing consumer behavior. However the adoption of cloud based solutions is helping in the growth of broadcast scheduling software market
The global broadcast scheduling software market can be categorized on the basis of solution, application, and region. The solution segment can further be classified into software and services. Based on software segment, the broadcast scheduling software market can be categorized into on premise, cloud based and hybrid. On the basis of services segment, the market can be categorized into professional and managed services. Based on application segment, the broadcast scheduling software market can be categorized into linear, on demand, digital platforms and radio. Based on geography, the global Broadcast Scheduling Software market is segmented into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America.
The major players in the global broadcast scheduling software market include UKTV, WideOrbit Inc., VSN, Chetu Inc., Imagine Communications Corp., Advanced Broadcast Services Limited, Data General Corporation, Quintiq software and Chyro, Inc. These companies are investing considerably in R&D so as to incorporate new technologies in their solutions and develop new products to increase market share in the global broadcast scheduling software market. Also, these major vendors are establishing partnerships with local players in order to expand their presence and market share in regional markets.
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