Breathable membranes are semi-porous films or sheets, which allow the exchange of water vapor while preventing liquid water from permeating through. These membranes prevent water from seeping into the roof structure, while providing cold and warm ventilation. Breathable membranes are primarily used in the building & construction industry; they are used as underlay for various types of roofs such as slated pitched roofs and tiled roofs. Large amount of water vapor can be produced in a building. This moisture ultimately reaches the roof and can cause condensation, thereby damaging the roof structure. This damage can be prevented by ventilating the roof structure by using breathable membranes. High dampness inside a building can cause severe problems such as mold formation, damp patches, corrosion (for metals), decay (for wood components), and weak insulation. Breathable membranes are made up of several materials, ranging from polytetrafluoroethylene (commonly known as Teflon) to polyurethane and microporous polypropylene.
Strong growth in the building & construction industry is the primary factor driving the demand for breathable membranes. These membranes are not only used as roof underlays but also for wall coverings and house wraps. These films are highly useful in areas with heavy rainfall, high snowfall, and high atmospheric moisture content. Demand for breathable membranes is high in snow-clad regions such as Northern Europe, Canada, and Russia. Furthermore, tropical countries such as Brazil, India, Singapore, Malaysia, and Indonesia are significant markets for breathable membranes. Breathable membranes also help increase the thermal efficiency and lower power consumption in a building. Roof membranes have regulated and high installation specifications, as improper placement of these membrane can dislodge the roof tiles, thereby causing severe damage to the roof. The extra care, cost, and efforts required to ensure proper sealing and laying of these membrane are some of the drawbacks of breathable membranes.
The breathable membrane market can be segmented based on material into polytetrafluoroethylene (Teflon), polyurethane, polypropylene, and other materials (such as nylon and polyester). Teflon membranes are widely used across the globe due to their high reliability. These films are usually hydrophobic and microporous; however, expanded hydrophilic monolithic membranes are also used for roof underlayment applications. Based on the resistance to water vapor permeability, the breathable membrane market can be bifurcated into high water vapor resistance membranes (also known as type HR) and low water vapor resistance membranes (also known as type LR). The former offers resistance of 0.25 MN.s/g (Mega Newton second per gram) and above; however, the latter provides vapor resistance less than 0.25 MN.s/g. Based on application, the breathable membrane market can be classified into roof underlay, house wrap, wall coverings, and others. The roof underlay application segment accounts for significant share of the breathable membrane market due to its high reliability to curb moisture and dampness over other ventilation systems.
In terms of geography, the breathable membrane market can be divided into Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. Europe and North America are the key regions of the for breathable membrane market, due to the rising demand for residential buildings along with the prevalence of snowy and rainy climatic conditions in these regions. Furthermore, the increase in population and growth in residential construction in countries such as Germany, France, and Italy are fuelling the demand for breathable membranes in Europe and North America. The breathable membrane market in Asia Pacific and Latin America is developing; it is anticipated to expand significantly during the forecast period due to rising demand from building and construction industry in the region.
Key players operating in the global breathable membrane market are Saint Gobain SA, DuPont, GAF Material Corporation, and Porelle Membranes.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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