Breathable films, also known as micro-porous films, are semi-permeable films which allow the exchange of water vapor and gases, but prevent liquids or water to pass through. They are a three-dimensional matrix of long-chained molecules usually composed of acrylic latex, polyethylene, or polypropylene. These films are used in a wide range of end-user industries including building & construction, pharmaceuticals, medical, industrial, food packaging & processing, and personal care & hygiene. In food packaging, the film enables superior circulation of vital gases from the atmosphere keeping the food content fresh and also avoiding accumulation of pungent odors. In case of industrial applications, breathable films are employed to manufacture protective clothing for hazardous environments.

The breathable films market is propelled by the personal care & hygiene industry, due to the growing awareness about hygiene and health in the general population. Their applications in this sector include the manufacturing of baby diapers, adult diapers, and sanitary napkins, these films are employed as back sheet to promote comfort and reduce skin rashes and infections. Thus, rising birth rates and aging population are key drivers of the breathable films market. The growing per capita GDP in developing countries and rising consumer spending on personal care products is also propelling the breathable films market. The burgeoning construction industry is also a propellant, with breathable films utilized as house wrap, roofing films, and wall coverings. Moreover, these films are also used to manufacture disposable clothing in the medical sector, and therefore the robust growth of health care facilities, especially in developed countries, motivates this market substantially.

Based on material, the breathable films market has been divided into the following categories: polyurethane, polypropylene, polyethylene, polyester, and others. Among these, polyethylene films are extensively popular in the market, primarily due to their high melt strength and ability to act as a better barrier against microbes and viruses. They also exhibit high chemical inertness and puncture resistance and are therefore used in band aids and dressings. However, other film varieties also offer different properties which suit specific applications. In terms of application, the market is split into the following segments: personal care & hygiene, health care & medical, food packaging, building & construction, industrial, and others. Personal care & hygiene is a prominent application among these. In case of medical applications, these films are used in the manufacture of medical garments, surgical robes & gowns, and gloves.

Geographically, the market has been distributed over Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. Asia Pacific is a prominent market for breathable films due to the high birth rates and subsequent need for baby diapers in the region. Asia Pacific is likely to remain the principal consumer of breathable films over the forecast period, on account of the ever-increasing population and demand for breathable films in industrial applications. However on the other hand, North America and Europe has a large ageing population thus promoting the use of adult diaper. These regions are significant consumers with regards to health care and medical applications owing to the well-established facilities and infrastructure.

Key manufacturers of breathable films include Mitsui Chemicals Incorporation, Clopay Plastic Products Company, Toray Industries Inc., RKW Group, Covestro, Fatra A.S., Nitto Denko Corporation, Arkema SA, rioplast Industrier AB, and Celanese Corporation. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Breathable Films Market

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