Breast cancer is defined as out of control growth of cells in the breast which have the ability to form a tumor or lump. These lumps or tumors in the breast are easily detectable through an X-ray. Breast cancer can form in the duct, nipple, glands, or other tissues. The most common types of breast cancer are invasive lobular carcinoma, invasive ductal carcinoma, ductal carcinoma in situ, triple negative breast cancer, metastatic breast cancer, and less common being lymphomas or sarcomas and inflammatory breast cancer.
Breast cancer is one of the most common cancers among woman globally and a major cause of mortality. Therefore, early detection is needed for these diseases. Breast cancer is more prevalent in the industrialized countries due to modernized lifestyle; however, the rate of incidence is expected to rise in developing countries.
According to the WHO, in 2012, round 1.7 million new cases of breast cancer were diagnosed globally. According to the American Cancer Society, breast cancer accounts for 1 in 8 cancers diagnosed in women in the U.S. Symptoms of breast cancer may or may not appear in women. Hence, regular screening is necessary to prevent the malignancy. Breast cancer screening is a regular examination to detect breast cancer. Early detection could ensure timely treatment of patients, thereby reducing the mortality rate. Breast cancer screening generally involves mammography, MRI scan, or ultrasound. Mammography is considered to be the best screening test for the detection of breast cancer.
A rise in the standard of living and educational opportunities for women had resulted in late first pregnancy with limited lactation period indirectly leading to fluctuating hormone levels and high risk of breast cancer. Probability of breast cancer increases with age. Hence, rise in geriatric population is a major factor for increase in incidence of breast cancer.
Rise in incidence of breast cancer, growing awareness about breast cancer screening tests, government initiatives for breast cancer screening programs, technical advancements in breast imaging technologies, implementation of national level programs by the government for early diagnosis are the major factors driving the market.
Based on diagnostic test type, the global breast cancer screening tests market can be segmented into blood marker tests, imaging test, genetic test, and immunohistochemistry test. Imaging test is the most commonly used test for the screening of breast cancer. The segment can be further divided into mammography, MRI screening test, molecular breast imaging test, PET scan, and ultrasound. Mammography is the most common test used for the detection of breast cancer. Genetic test can be sub-segmented into fluorescence in situ hybridization and HER gene test. In most developed countries, mammography is included in the breast screening program making it the most popular breast cancer screening test.
In terms of end-user, the global breast screening tests market can be segmented into hospitals, diagnostic centers, cancer institutes, and research laboratories. National breast cancer screening awareness programs and awareness about genetic transfer of breast cancer boost the growth of the diagnostic centers segment.
In terms of region, the global breast cancer screening market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Countries such as United States, Germany, United Kingdom, Japan and China capture the maximum share for the population with higher probability of breast cancer. In 2016, these countries accounted for over 60% share of the global North America is anticipated to hold major market share, as 70% of women in the U.S. undergo mammography. Germany is likely to dominate the market in Europe, due to advanced health care infrastructure and government supported screening programs. Availability of screening services in private health care and diagnostic centers is expected to drive the market in developing countries such as India.
Key players in the global breast cancer screening tests market are A&G Pharmaceutical, Inc., Biocrates Life Sciences AG, Metabolomic Technologies, Inc., Myriad Genetics, Siemens Healthcare Diagnostics, Inc., OncoCyte Corporation, POC Medical Systems, Inc., Hologic, Inc., Provista Diagnostics, Inc., and BioTime, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.