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Imaging is now becoming an increasing important tool in both clinical and research. A wide range of imaging techniques commercially available provides sensitivity to visualization of brain structure and function from the level of individual molecules to whole brain. Hence, brain imaging helps the researchers or the physicians to identify the area of brain which are affected by neurological disorders. Moreover, brain imaging also help in formulating new strategies for the treatment of brain disorders and similarly enable imaging of the brain structure or for the diagnosis of metabolic diseases. Imaging methods are non invasive which also allow researchers to identify neural networks involved in the cognitive pathway. Likewise, neuroinformatics is the branch of science which is related with the organization of neuroscience data by the application of analytical tools and computational models. Neuroinformatics comprises multidimensional databases and software systems that store and analyze data from the genetic to the behavioral level. Similarly, biomarkers is defined as measurable indicator that are used for identification of particular disease. Biomarkers are used for identification of progress of disease, evaluation of most effective therapeutic regime for particular or drug target identification. Thus, in the field of neuroscience biomarker plays an essential role in identification of number of neurological disorders and abnormalities. 
 
Factors such as increase in geriatric population, investment in R&D and improved understanding of the nature of neurologic diseases are driving the market growth globally. Since, aged population is more prone to brain disorders therefore; increase in geriatric population will likely increase the neurodiagnostics market worldwide. Additionally, as per the World Health Organization, by 2020 nearly 14.1% of the world population will suffer from neurologic disorders which would further lure manufacturers to venture into this market.
 
The market for neurodiagnostics can be segmented on the basis of three primary market segments neuroimaging market, in vitro diagnostics market and neuroinformatics market. Neuroimaging segment can be categorized into computed tomography (CT), nuclear medicine imaging (PET, SPECT), magneto-encepahlography (EEG), electro-encephalography and other imaging software. In vitro diagnostics segments can be subdivided into protein biomarker assay, pattern recognition diagnostics, genetic testing and pharmacogenomics. Likewise, the market for neuroinformatics is subdivided into software used for diagnostics and storage namely IBM Blue Brain Project, Paul Allen Brain Atlas Project and other software.  Brain imaging techniques allows the technicians to visualize how quickly drugs reach to the receptors and their action mechanism. Moreover, these techniques also allow visualization of changes in brain activity after long term usage of drug.
 
Geographically, the market for brain imaging, neuroinformatics and biomarkers can be segmented into four regions namely North America, Europe, Asia-Pacific and Rest of the World. Currently North America and Europe account for the largest share of the market. It has been estimated that approximately 100 million people are suffering from brain or nervous system disorders such as Alzheimer’s disease, schizophrenia, Parkinson’s disease, sleep disorders and others. Likewise, according to the National Institute of Mental Health in the U.S. about 1 in 4 adults suffer from brain disorders every year, with almost 6% of the population suffer from serious disabilities. Thus, for the diagnosis of these disorders rapidly new tools are being developed for more patients centered and personalized treatment. In the near future Asia-Pacific region is expected to witness significant growth to meet the massive unmet need for early diagnosis and disease monitoring. 
 
Abbot Diagnostics, Brain Resource, Advanced Brain Monitoring, Electrical Geodesics, Johnson & Johnson, GE Healthcare, NeuroVigil, Bio-Rad, Philips Healthcare, Quest Diagnostics, Aspect Medical (Covidien), NeuroVista, Natus Medical, BrainScope, Zynex and others are some of the major players operating in brain imaging, neuroinformatics and biomarkers market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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