Book Marketing Tools - Introduction
- Book marketing tools are used to create, manage, and arrange digital marketing campaigns for the promotion of books and e-books.
- Book marketing tools can be utilized to write content about companies, their press releases, collaborations, and partnerships by taking references from the previous customers.
- Book marketing tools also help manage marketing tasks, which further includes scheduling e-book promotion, and distribution of books through various online platforms.
Global Book Marketing Tools Market: Dynamics
Global Book Marketing Tools Market: Key Drivers
- Adoption of book marketing tools to assist with planning and analysis of book marketing campaigns is a key factor that is expected to fuel the demand for book marketing tools during the forecast period
- Increase in penetration of internet services and adoption of smart devices, such as mobile phones and tablets in the publishing industry, is projected to propel the book marketing tools market
- Rise in the promotion of books through various promotional channels, such as social media, public relations (PR), and digital advertising, is estimated to drive the demand for book marketing tools during the forecast period
- However, initial technological errors while implementing book marketing tools are restraining the market
- Nevertheless, new product launches and adoption of advanced technology in the publishing industry are estimated to create significant opportunities for the market
Impact of COVID-19 on the Global Book Marketing Tools Market
- The COVID-19 pandemic has had a severe impact on various industries across the globe, which has resulted in an economic slowdown in most countries. The pandemic has created disruptions in the publishing industry.
- Governments of numerous countries have imposed various rules and regulations about social distancing, which has had a negative impact on book marketing activities and reduced promotional activities
- An increase in adoption of digital book marketing tools in the publishing industry is seen due to the COVID-19 pandemic situation
- Thus, demand for book marketing tools is expected to increase during the COVID-19 situation
North America to Hold Major Share of the Global Book Marketing Tools Market
- In terms of region, the global book marketing tools market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America is a prominent region of the global book marketing tools market due to significant presence of vendors of book marketing tools in countries, such as the U.S. and Canada, which in turn is estimated to drive the demand for book marketing tools during the forecast period
- Increase in number of SMEs in the publishing industry in Asia Pacific is projected to boost the demand for book marketing tools in the region
- Increase in awareness about book marketing tools used by publishers to improve the loyal customer base in Europe is expected to fuel the demand for book marketing tools in the region
- Adoption of BYOD (Bring your own device) service in Middle East & Africa is anticipated to boost the demand for book marketing tools during the forecast period
Global Book Marketing Tools Market: Competition Landscape
- Several players operating in the book marketing tools market have strong presence and are witnessing rapid technological development
- In May 2019, Firebrand Technologies, a prominent technology service provider in the book marketing tools market, launched its new publishing monitoring product named Eloquence on Alert to provide detailed information about price change, missing products/books, and information about third-party sellers to publishers
Key Players Operating in the Global Book Marketing Tools Market Include:
- ABOVE THE TREELINE, INC.
- Bublish, Inc.
- Book Brush
- Cision US Inc. (HARO)
- Ebookpreneur, LLC
- Firebrand Technologies
- knk Software LP
- LeadsClick LTD
- NetGalley, LLC
- PublishDrive Inc.
- PublishWide Inc.
- Selvi Software Tech Pvt. Ltd.
- Similarweb Ltd
- Storiad, Inc.
- THiNKaha, Inc. (AHAthat)
- Virtusales.com Ltd.
Global Book Marketing Tools Market: Research Scope
Global Book Marketing Tools Market, by Deployment
Global Book Marketing Tools Market, by Organization Size
- Large Enterprise
- Small & Medium Enterprise
Global Book Marketing Tools Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America
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