Book Marketing Tools - Introduction
- Book marketing tools are used to create, manage, and arrange digital marketing campaigns for the promotion of books and e-books.
- Book marketing tools can be utilized to write content about companies, their press releases, collaborations, and partnerships by taking references from the previous customers.
- Book marketing tools also help manage marketing tasks, which further includes scheduling e-book promotion, and distribution of books through various online platforms.
Global Book Marketing Tools Market: Dynamics
Global Book Marketing Tools Market: Key Drivers
- Adoption of book marketing tools to assist with planning and analysis of book marketing campaigns is a key factor that is expected to fuel the demand for book marketing tools during the forecast period
- Increase in penetration of internet services and adoption of smart devices, such as mobile phones and tablets in the publishing industry, is projected to propel the book marketing tools market
- Rise in the promotion of books through various promotional channels, such as social media, public relations (PR), and digital advertising, is estimated to drive the demand for book marketing tools during the forecast period
- However, initial technological errors while implementing book marketing tools are restraining the market
- Nevertheless, new product launches and adoption of advanced technology in the publishing industry are estimated to create significant opportunities for the market
Impact of COVID-19 on the Global Book Marketing Tools Market
- The COVID-19 pandemic has had a severe impact on various industries across the globe, which has resulted in an economic slowdown in most countries. The pandemic has created disruptions in the publishing industry.
- Governments of numerous countries have imposed various rules and regulations about social distancing, which has had a negative impact on book marketing activities and reduced promotional activities
- An increase in adoption of digital book marketing tools in the publishing industry is seen due to the COVID-19 pandemic situation
- Thus, demand for book marketing tools is expected to increase during the COVID-19 situation
North America to Hold Major Share of the Global Book Marketing Tools Market
- In terms of region, the global book marketing tools market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America is a prominent region of the global book marketing tools market due to significant presence of vendors of book marketing tools in countries, such as the U.S. and Canada, which in turn is estimated to drive the demand for book marketing tools during the forecast period
- Increase in number of SMEs in the publishing industry in Asia Pacific is projected to boost the demand for book marketing tools in the region
- Increase in awareness about book marketing tools used by publishers to improve the loyal customer base in Europe is expected to fuel the demand for book marketing tools in the region
- Adoption of BYOD (Bring your own device) service in Middle East & Africa is anticipated to boost the demand for book marketing tools during the forecast period
Global Book Marketing Tools Market: Competition Landscape
- Several players operating in the book marketing tools market have strong presence and are witnessing rapid technological development
- In May 2019, Firebrand Technologies, a prominent technology service provider in the book marketing tools market, launched its new publishing monitoring product named Eloquence on Alert to provide detailed information about price change, missing products/books, and information about third-party sellers to publishers
Key Players Operating in the Global Book Marketing Tools Market Include:
- ABOVE THE TREELINE, INC.
- Bublish, Inc.
- Book Brush
- Cision US Inc. (HARO)
- Ebookpreneur, LLC
- Firebrand Technologies
- knk Software LP
- LeadsClick LTD
- NetGalley, LLC
- PublishDrive Inc.
- PublishWide Inc.
- Selvi Software Tech Pvt. Ltd.
- Similarweb Ltd
- Storiad, Inc.
- THiNKaha, Inc. (AHAthat)
- Virtusales.com Ltd.
Global Book Marketing Tools Market: Research Scope
Global Book Marketing Tools Market, by Deployment
- On-premise
- Cloud-based
Global Book Marketing Tools Market, by Organization Size
- Large Enterprise
- Small & Medium Enterprise
Global Book Marketing Tools Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America
This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.
The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.
All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:
- Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
- Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
- Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
- Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.
The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to
- North America, South America, and the Americas
- Asia Pacific and Japan
- Europe
- Latin America
- Middle East and Africa
The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:
- What are the major recent trends that can influence the product life cycle and the RoI?
- Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
- Which micromarketing initiatives of leading players will bring in investments?
- What can be the best framework and tools for PESTLE analysis?
- Which regions will witness rise in new opportunities?
- Which are the game-changing technologies being used to capture new revenue streams in the near future?
- Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
- What is the current and expected intensity of competition the market in the near future?
Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.
