Board Games Market - Introduction

Board games refer to games played using a board where small objects, counters, or pieces are moved and placed over the tabletop or board. These games also include dice and card games. Strategy and skills are required to play dice games, cards, chess, backgammon, and other games. Mainly kids and youth play board games for learning and recreational purposes. Board games improve team building skills and facilitate active learning and problem-solving skills. 

Board Games Market – Competitive Landscape

Asmodee Editions

Founded in 1995, Asmodee Editions has its headquarters in Roseville, Minnesota, the U.S. The company has established itself in publishing card games, board games, and role-playing games. Asmodee Editions develop its own games publishes and delivers for other smaller game developers. The company has acquired numerous other board game publishers. In 2018, it acquired Polish games publisher Rebel, and European distributor ACD Blackfire Entertainment. Asmodee North America implements a Minimum Advertised Price (MAP) policy for its products on its sales channels.

Hasbro

Incorporated in 1923, Hasbro is based in Pawtucket, Rhode Island, the U.S. The company specializes in designing and manufacturing all types of toy and board games. Hasbro has a global presence and sells its products under several brands such as Nerf, Transformers, My Little Pony, Play-Doh, Monopoly, Hasbro Gaming, Baby Alive, Marvel, Furreal, Lost Kitties, Lock Stars, Dohvinci, Star Wars, Disney Frozen, Disney Princess, Playskool, Playskool Heroes, Taboo, Game Of Life, and Marvel Spider Man. 

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Ravensburger AG

Ravensburger AG, with experience of over 136 years and based in Ravensburg, Germany, is a manufacturer and supplier of games and toys. The company has subsidiaries such as Brio, FX Schmid GmbH & Co. KG, Ravensburger North America, Inc., and Ravensburger Spieleverlag Gmbh. It has presence globally in Austria, Belgium, Spain, France, Italy, Netherlands, Switzerland, U.K., U.S., Canada, the Czech Republic, Russian Federation, and many other countries.

Major companies operating in the global board games market include Asmodee Editions, Buffalo Games, Cartamundi Asia Pacific, CMON.COM, Grey Fox Games, Hasbro, IELLO USA LLC, Korea Boardgames, Co., Ltd., NECA/WizKids LLC (WizKids), Ravensburger AG, VFI: Asia Pacific, Lifestyle Boardgames Ltd, Goliath Games, Grand Prix International, and Mattel. The overall market is moderately fragmented. These players are focusing on future capacities, new product launches, financial overview, key mergers & acquisitions, collaborations, partnerships, and innovative product developments. Most vendors sell and promote their board games through their own online sales websites and via e-tailer websites.

Board Games Market – Dynamics

Rising Popularity of Broad Games

Increasing popularity of board games due to growing number of games bars and cafés all over the world is boosting the market growth. Rising count of teenagers and adults interested in strategy and war based games is expected to stimulate the growth of the board games market in the coming years. Furthermore, rising trend of playschool activities and executing these activities in education institutions are expected to increase the demand for board games.

Board Games Market – Restraint

Threat from Substitute Gaming Platforms

The rising threat from substitute gaming platforms is anticipated to obstruct the growth of the board games market in the coming years. Growing penetration of mobile phones has seen the development of countless mobile based games. Moreover, technological advances empower these applications to offer immersive experiences and superior engagement. On the other hand, rising labor costs, counterfeit board games, and instability of raw materials are projected to hinder the growth of the board games market during the forecast years.

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Board Games Market – Segmentation

The board games market can be bifurcated on the basis of:

  • Product Type
  • Game Type
  • Material
  • Distribution Channel
  • Region

Board Games Market Segmentation – By Product Type

In terms of product type, the board games market can be divided into:

  • Tabletop Games
  • Card & Dice Games
  • Collectible Card Games
  • Miniature Games
  • RPG Games

Board Games Market Segmentation – By Game Type

Based on game type, the board games market can be classified into:

  • Strategy & War Games
  • Educational Games
  • Fantasy Games
  • Sport Games
  • Others (Creativity, Luck, etc.)

Board Games Market Segmentation – By Material

On the basis of material, the board games market can be fragmented into:

  • Plastic
  • Wood
  • Others (Rubber, Metal, etc.)

Board Games Market Segmentation – By Distribution Channel

As per distribution channel, the board games market can be split into:

  • Online
  • Offline
    • Large Format Stores (Hypermarkets, Supermarkets, and Departmental Stores)
    • Specialty Stores
    • Small Retail Stores

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Board Games Market

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