Board Games Market - Introduction

Board games refer to games played using a board where small objects, counters, or pieces are moved and placed over the tabletop or board. These games also include dice and card games. Strategy and skills are required to play dice games, cards, chess, backgammon, and other games. Mainly kids and youth play board games for learning and recreational purposes. Board games improve team building skills and facilitate active learning and problem-solving skills. 

Board Games Market – Competitive Landscape

Asmodee Editions

Founded in 1995, Asmodee Editions has its headquarters in Roseville, Minnesota, the U.S. The company has established itself in publishing card games, board games, and role-playing games. Asmodee Editions develop its own games publishes and delivers for other smaller game developers. The company has acquired numerous other board game publishers. In 2018, it acquired Polish games publisher Rebel, and European distributor ACD Blackfire Entertainment. Asmodee North America implements a Minimum Advertised Price (MAP) policy for its products on its sales channels.

Hasbro

Incorporated in 1923, Hasbro is based in Pawtucket, Rhode Island, the U.S. The company specializes in designing and manufacturing all types of toy and board games. Hasbro has a global presence and sells its products under several brands such as Nerf, Transformers, My Little Pony, Play-Doh, Monopoly, Hasbro Gaming, Baby Alive, Marvel, Furreal, Lost Kitties, Lock Stars, Dohvinci, Star Wars, Disney Frozen, Disney Princess, Playskool, Playskool Heroes, Taboo, Game Of Life, and Marvel Spider Man. 

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Ravensburger AG

Ravensburger AG, with experience of over 136 years and based in Ravensburg, Germany, is a manufacturer and supplier of games and toys. The company has subsidiaries such as Brio, FX Schmid GmbH & Co. KG, Ravensburger North America, Inc., and Ravensburger Spieleverlag Gmbh. It has presence globally in Austria, Belgium, Spain, France, Italy, Netherlands, Switzerland, U.K., U.S., Canada, the Czech Republic, Russian Federation, and many other countries.

Major companies operating in the global board games market include Asmodee Editions, Buffalo Games, Cartamundi Asia Pacific, CMON.COM, Grey Fox Games, Hasbro, IELLO USA LLC, Korea Boardgames, Co., Ltd., NECA/WizKids LLC (WizKids), Ravensburger AG, VFI: Asia Pacific, Lifestyle Boardgames Ltd, Goliath Games, Grand Prix International, and Mattel. The overall market is moderately fragmented. These players are focusing on future capacities, new product launches, financial overview, key mergers & acquisitions, collaborations, partnerships, and innovative product developments. Most vendors sell and promote their board games through their own online sales websites and via e-tailer websites.

Board Games Market – Dynamics

Rising Popularity of Broad Games

Increasing popularity of board games due to growing number of games bars and cafés all over the world is boosting the market growth. Rising count of teenagers and adults interested in strategy and war based games is expected to stimulate the growth of the board games market in the coming years. Furthermore, rising trend of playschool activities and executing these activities in education institutions are expected to increase the demand for board games.

Board Games Market – Restraint

Threat from Substitute Gaming Platforms

The rising threat from substitute gaming platforms is anticipated to obstruct the growth of the board games market in the coming years. Growing penetration of mobile phones has seen the development of countless mobile based games. Moreover, technological advances empower these applications to offer immersive experiences and superior engagement. On the other hand, rising labor costs, counterfeit board games, and instability of raw materials are projected to hinder the growth of the board games market during the forecast years.

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Board Games Market – Segmentation

The board games market can be bifurcated on the basis of:

  • Product Type
  • Game Type
  • Material
  • Distribution Channel
  • Region

Board Games Market Segmentation – By Product Type

In terms of product type, the board games market can be divided into:

  • Tabletop Games
  • Card & Dice Games
  • Collectible Card Games
  • Miniature Games
  • RPG Games

Board Games Market Segmentation – By Game Type

Based on game type, the board games market can be classified into:

  • Strategy & War Games
  • Educational Games
  • Fantasy Games
  • Sport Games
  • Others (Creativity, Luck, etc.)

Board Games Market Segmentation – By Material

On the basis of material, the board games market can be fragmented into:

  • Plastic
  • Wood
  • Others (Rubber, Metal, etc.)

Board Games Market Segmentation – By Distribution Channel

As per distribution channel, the board games market can be split into:

  • Online
  • Offline
    • Large Format Stores (Hypermarkets, Supermarkets, and Departmental Stores)
    • Specialty Stores
    • Small Retail Stores

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.