Blended Meat Market - Global Industry Trend Analysis 2015 to 2019 and Forecast 2020 - 2030

Blended Meat: Market outlook

Blended meat is a mixture of meat with ingredients of plant origin. Blended meats are made for people who enjoy consuming meat but want to reduce their total meat intake, whether for health reasons, environmental reasons, or others. Reducing meat by blending decreases the carbon and water footprint of a facility without taking comfort foods away. Significant rise in plant based craze among millennial will boost the growth of blended meat market in forecast period

Meat products consisting of a mixture of meat and ground mushrooms and other vegetables have developed, evolved and at the same time have taken a role that adequately addresses both the environment and health and wellness. Not only that, but blended meat also provides suppliers and customers with an additional health benefit and label claim at no extra cost. The vegetables and meat blends have recently emerged and have become a standard foodservice product offering. Appealing aspect of blended meat among consumers to escalates market toward significant growth in the foreseeable future.

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Trend of Eco-friendly and Energy Efficient Food Products to Drive the Growth of Blended Meat Market

A growing trend of blended products is looking to offer a compromise to consumers who aren’t willing to make a full plant-based switch. Partially replacing meat with plant-based goods would enable consumers to reduce their diet-related greenhouse gas contributions by as much as 15%.

According to the research, replacing every burger consumed by Americans with 30% plant-based burgers will save 83 billion gallons of water each year, equal to 2.6 million US household water consumption each year, and minimize agricultural land demand by 14,000 square miles, a region greater than Maryland State.

It was found in a research that 56% of consumers of plant-based items are interested in purchasing a blended meat burger. Also, among consumers who do not purchase plant-based goods, 30% say they are interested in buying blended meat burgers.

Growing Importance of ‘Health’ in High Meat Consuming Countries

Products made from healthy ingredients that are labelled to demonstrative health benefits from natural ingredients are appealing to consumers, particularly to higher incomes and ageing consumers in developed markets. Developed countries, such as USA and Europe, are expected to contribute heavily to the growth of the blended meat industry due to rising incomes and healthy eating trends.

Blended meat products in the packaged format are considered hygienic and of high quality, as they are marketed by well-established companies such as Tyson Foods, Inc., and Smithfield Foods, Inc. Such manufacturers have gradually shifted their emphasis from shelf-stable blended meat to frozen blended meat, in response to rising customer demand for more fresh and balanced blended meat products.

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Global Blended Meat: Market Segmentation

On the basis of Product Type, global blended meat can be segmented as:-

• Poultry Meat
• Beef
• Sheep Meat
• Pork

On the basis of Form, global blended meat can be segmented as:-

• Shelf Stable
• Frozen

On the basis of Applications, global blended meat can be segmented as:-

• Food Processor & Manufacturers
• Fast Food Restaurant Chains
• Household & Residential Buyers

Global Blended Meat Market: Key Players

Some of the key players operating their business in the global blended meat market are Tyson Foods, Inc., Smithfield Foods, Inc., Perdue Farms, Hormel Foods Corporation., Sweet Earth, Inc., Pure Farmland., Beyond Meat., and other.

Manufacturers to Face Steady Increase in Demand for Blended Meat Products

Due to the shift in consumer demand towards healthy food products, there has been continuous innovation in biotechnology and nanotechnology-related food technologies that enhance the food products quality. These technologies are being adopted by manufacturers which further simplifies the process needed for the production of blended meat. Supermarkets, fast-food chains, and small retailers have started to sell items made from organic food because of the growing demand for organic foods. 

Swift advances in freezing technologies to prolong the longevity of meat products without compromising on quality are driving the sales of frozen meat in the blended meat market. Such evolving consumer trends are likely to influence manufacturers in the blended meat industry to come up with topical developments in terms of texture, taste, packaging, and flavours, to spur meat products to be adopted.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

• Customer Experience Maps
• Insights and Tools based on data-driven research
• Actionable Results to meet all the business priorities
• Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

• North America
• Asia Pacific
• Europe
• Latin America
• The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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