Blemish balms products, also known as beauty balms and BB creams, moisturize and protect the skin. Furthermore, they help hydrate and brighten the skin, and eviscerate blemishes. In addition, BB creams provide broad spectrum SPF that protects from harmful UV rays. Currently, BB creams are getting wide popularity. These creams are lighter than standard foundation and contain antioxidants that help protect the skin against free radicals and damage from pollution.
Blemish Balm Product Market: Competitive Landscape
The blemish balm product market is highly competitive with presence of many global players as well as regional players. Some of the key consumer goods companies have acquired leading cosmetic brands specialized in manufacturing of blemish balm products. Thus, they have acquired a substantial share of the blemish balm product market. The market relies on constant innovation and improvements based on consumer demands.
L'Oréal S.A. is a France-based personal care company. It is one of the prominent cosmetic companies. The company’s portfolio includes skin care, hair care, and sun protection products, and fragrances etc. The Company provides Anti-Fatigue, Anti-Redness, and Skin Beautifier BB creams. L'Oréal S.A. has approximately 86,000 employees with approximately 36 brands spread across 150 countries.
Established in the year 1959, Amway is a U.S. based multinational corporation specialized in manufacturing of health, beauty, and home care products. The company offers Artistry Exact Fit Beauty Balm with SPF 35. Amway has its presence in over 100 countries worldwide.
The Clorox Company
The Clorox Company is a multinational corporation manufacturing consumer and professional products. Established in the year 1913, the U.S. based company has its presence in over 100 countries worldwide.
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Avon Products, Inc.
Avon Products, Inc. is a U.K. based company specialized in manufacturing of beauty, household and personal care products. The company has more than 25,000 employees spread over 50 countries worldwide. The company provides moisturizing BB cream with SPF 20.
Beiersdorf AG is a Germany based company specialized in personal care products and pressure sensitive adhesives. Established in 1882, the company has it presence in more than 75 countries worldwide. Nivea brand that comes under Beiersdorf AG offers BB sun care cream.
The Procter & Gamble Company
The Procter & Gamble is a consumer goods company headquartered in downtown Cincinnati, Ohio, U.S. Established in the year 1837, the company operates in home care, beauty, grooming, and health care segments. Olay, one of the brands under the P&G Company, provides BB cream foundation with SPF 15.
Other Prominent Players
Other key players in the blemish balm product market include The Estée Lauder Companies Inc., Shiseido Company Limited, Unilever, and Markwins Beauty Products.
Blemish Balm Product Market: Dynamics
Increase in Disposable Income in Emerging Economies Drives Demand for Market
Increase in disposable income in emerging economies is anticipated to boost the blemish balm product market. Many individuals in these emerging economies used to perceive blemish balm as an aspirational product, which have now become a need-based product. This is anticipated to boost the blemish balm product market.
Rise in Demand of Blemish Balm in Industrial Applications is anticipated to boost the market
Exponential growth of blemish balm in industrial applications is anticipated to augment the demand for the blemish balm product market. For example, expansion of the ship breaking industry worldwide, where application of blemish balm is significant, is expected to proliferate the demand for the blemish balm product market. Additionally, growth in construction and manufacturing industries worldwide is expected to boost the demand for blemish balm products.
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Blemish Balm Product Market: Segmentation
On the basis of product type, the blemish balm product market be divided into:
- BB Creams
- BB Lotions
In terms of gender, the blemish balm product market can be classified into:
In terms of distribution channel, the blemish balm product market can be classified into:
- Company owned portals
- E-Commerce sites
- Specialty Stores
- Other retail based stores
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