Buyers purchase commercial cleaning products for household cleaning applications. Consumers use a wide range of scents, bleaching agents, soaps, detergents, softeners, polishes, and specialized cleaners for bathrooms, drains, glass, and ovens to keep their homes clean. Chemicals used in these commercial cleaners are effective at making bathtubs, dishes, and countertops free of germs. Many of the commercial cleaners also add to indoor air pollution. These products are poisonous if ingested and can be unsafe if inhaled. Traditional cleaning products lead to various human health and environmental concerns. Traditional cleaners comprise harsh chemicals associated with various diseases such as cancers, respiratory ailments, reproductive disorders, and eye or skin irritation.
Green or biodegradable cleaning products use earth-friendly components such as hydrogen peroxide, a natural bleaching agent that further degrades into water and oxygen. It can be used as an efficient substitute for chlorine bleach, which is toxic to the environment.
Biodegradable Cleaners Market: Drivers and Restraints
Government institutions, organizations, and environmental activists claim that substituting traditional cleaning products with biodegradable cleaners can considerably improve the environmental scenario. Products with lower toxic levels prove to be less harmful to human beings and the environment. Introduction of green, biodegradable cleaning products is likely to help improve the environmental profile of routine cleaning activities without losing cleaning effectiveness. Lower toxic levels and biodegradable nature of cleaners are expected to drive the biodegradable cleaners market during the forecast period. Furthermore, competitive performance of biodegradable cleaners along with cost effectiveness is anticipated to boost the demand for biodegradable cleaners during the next few years. However, research and development cost involved in developing biodegradable cleaners is projected to hamper the market.
Biodegradable Cleaners Market: Segmentation
Based on application, the biodegradable cleaners market can be segmented into:
- Household Cleaners
- Window Cleaners
- Floor Cleaners
- Bathroom Cleaners
- Drain Cleaners
- Others (Consumer Electronics Cleaners, etc.)
- Industrial Cleaners
- Institutional Cleaners
Biodegradable cleaners are efficient substitutes to be used for household and other applications. It is easy to substitute hazardous cleaning products with safe, biodegradable cleaners and degreasers. Alcohol ethoxylate cleaners are considered to be safe alternative for nonylphenol ethoxylate (NPE) cleaners. NPE cleaners are considered to be safe and biodegradable and are preferred by consumers. NPE cleaners are used in household cleaners as well as industrial grade cleaners. NPEs are considered to match physical and chemical properties and have been successfully exhibiting effective performance. In terms of application, the household cleaners segment held major share of the market in 2016. It was followed by the industrial cleaners segment. This trend is expected to continue during the forecast period owing to the rise in consumer awareness regarding the use of traditional cleaners that contain chemicals such as NPEs.
Biodegradable Cleaners Market: Region-wise Outlook
The usage of biodegradable cleaners has been high in North America and Europe over the last few years. However, consumers from developing countries such as India and China are less open to such products. Manufacturers of detergents and cleaners in Asia Pacific are focusing on developing biodegradable surfactants which are further used to produce biodegradable cleaners. North America held significant share of the global biodegradable cleaners market in 2016 due to the implementation of stringent government regulations on non-degradable products and rise in consumer awareness regarding the toxic effects of traditional cleaners. Middle East & Africa and Latin America are projected to offer comparatively lesser growth for the biodegradable cleaners market.
Biodegradable Cleaners Market: Key Players
Key players operating in the biodegradable cleaners market include:
- The Clorox Company
- Krud Kutter Inc.
- AkzoNobel N.V.
- Seventh Generation
- Aubrey Organics
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.