Bidets Market: Overview
Bidet-style toilets have been widely used in Japanese households. Fixtures of varied designs and functionality have hit the bidets market in various other regions, and among a wide spectrum of consumer segments. They have risen in popularity in Western Europe, Latin America, the Middle East, and several countries in Asia. In particular, in Northern Europe and Southern Asia, demand continued to rise steadily, propelling the evolution of the bidets market globally. Focus on bathroom hygiene has helped manufacturers of bidets make continual advancement in design and materials used, along with attachments possible. For instance, mini-shower attachment gathered steam among some sections of populations in Northern Europe and southern Asia.
Companies have been enthralling people with exciting bathrub portraits. The only country that was oblivious of the popularity of the new designs in bidets was perhaps the U.S. However, recently things have started to change, offering momentum to the expansion to the bidets market.
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Bidets Market: Competitive Landscape and Recent Developments
The report on the bidet market offers a critical assessment of key dynamics that has shaped the strategic landscape in various key regions. These include focus on the major factors affecting the barrier to entry, recent strategic moves made by emerging players, and key research and investment directions. The study also provides factors that caused the top players to realign their strategies.
A growing body of studies have been focusing on the health aspects of bidets. Key issues among them are the risk of hemorrhoids and urogenital infections, the reason having to do with habitual bidet toilet use. However, there is no conclusive evidence about this.
Some ambitious players have been focusing on integrating bidets with electronics, paving way to innovations in the bidets market. A few consumer goods market such as Procter & Gamble has been keen on investing new designs in bidets and accessories used. A case in point is wet pipes and developing counterparts to feminized bidets. A few aspiring companies in the bidets market are trying exotic ideas, and have in recent years unveiled new brand propositioning strategies. They are also making modifications in the fixtures that can be used to get smooth and simple spritz of water. Such innovations have also pricked the curiosity of people in developed nations such as the U.S.
Some of the promising players in the bidets market are Panasonic Corp., Toto Ltd., Villeroy & Boch AG., Roca Sanitario SA, Kohler Co., GWA Group Ltd., and Duravit AG.
Bidets Market: Growth Dynamics
The growing popularity of lavatory style toilets has spurred the demand for a variety of bidets around the world, thereby bolstering the expansion of the bidets market. The drive toward smart toilets among population in emerging economies is a key driver for the demand in the bidets market. Focus on technology and aesthetics have led to players trying new designs, and thus expanding the horizon of the market.
In recent years, prices of washlets have risen, fueling the trend of premiumization in the bidets market. Consumers have been demanding control panels with advanced features such as automatic control of water. The focus on consumers with high disposal incomes has opened a new, lucrative avenue for manufacturers. Rapid pace of urbanization in developing regions has spurred the demand for bidets at homes in urban regions in several developing regions.
Bidets Market: Regional Outlook
The various regions contributing significant shares to revenues in the bidets market are North America, Europe, Asia Pacific, the Middle East, and Africa. Of these, Europe has been highly lucrative market. Asian countries are seeing large revenue streams due to rise in popularity of bidet-style toilets in restaurants and hotels. Also, rapid pace of urbanization has also propelled opportunities in the Asia bidets market.
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.