Market Outlook

Beverage mixes are mainly processed beverage products that are widely used to prepare instant drinks along with health benefits. These days the manufacturers operating in the beverage industry are looking for innovative ingredients that quench the need of the consumers. As the consumers are inclining towards those products that fulfil the need of essential nutrients that are lacking in their regular diet. These days, the consumers are looking for convenient products that are easy to prepare and also easy to consume these are the key factors that is boosting the demand for beverage mixes in instant product categories across the globe.

Beverage mixes are also available in various forms in the market and gaining high traction in the food industry in application such flavor enhancement for texture and mouthfeel. However, the consumer these days looking for flavorful but functional beverages that are mainly focused on natural flavors. These are key factors that are anticipated to boost the overall demand for the beverage mixes market across the globe.

Rising Demand for Sugar-free Beverages Emerge As Eye Catching Trend 

Sugar reduction in beverages has become one of the great topics of interest across the world. As obesity is associated with the rising prevalence of diabetes mellitus type 2, heart disease, and other health issues. These days consumer is focusing on the reduction of calories in their diets, this is due to increasing incidences of obesity and diabetes which is boosting the demand for a sugar-free category of beverage mixes. However, in terms of ingredients, the beverage mixes are also enriched with vital nutrients and dietary fibers. The beverage mixes are also facing higher demand for the production of RTD (ready-to-drink) smoothies, protein beverages, and sports drinks. Due to health beneficial properties, the global beverage mixes market is anticipated grow over the upcoming years.

Global Beverage Mixes: Market Segmentation

Based on nature, the global Beverage Mixes market has been segmented as-

  • Organic
  • Conventional

Based on form, the global Beverage Mixes market can be segmented as-

  • Powder
  • Liquid
  • Granules

Based on product types, the global Beverage Mixes market can be segmented as-

  • Instant Beverage Mixes
  • Non-instant Beverage Mixes

Based on source, the global Beverage Mixes market can be segmented as-

  • Fruit
  • Vegetable
  • Nuts
  • Others

Based on packaging material, the global Beverage Mixes market can be segmented as-

  • Plastic Bottles
  • Paper Bags
  • Pouches
  • Metal Containers

Based on end-use, the global Beverage Mixes market can be segmented as-

  • Dairy Beverages
    • Flavored milk
    • White milk
  • Non-Alcoholic Beverages
    • Teas
    • Smoothies
    • Health Drinks
    • Juices
    • Sports Drink
  • Alcoholic Beverages
    • Wines
    • Beer & cider
    • Spirits
    • Rum
    • Whiskey
    • Vodka

Based on sales channel, the global Beverage Mixes market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

Global Beverage Mixes Market: Key Players

The global beverage mixes industry is mounting under the shadow of the global beverage market. The key players operating in global beverage mixes market includes Neuro Brands LLC, Nutrifusion LLC, Suntory Beverage & Food Limited, Ajinomoto General Foods Inc., BariNutrition, DSM Nutritional Products AG, Mondel?z International Inc., Unilever, Dabur India ltd., Pioma Industries, Corim Industries, Kraft Foods Inc., PepsiCo Inc., and Monster Beverage Co. among others players.

For instance, in July 2020, a Los Angeles-based company- Neuro Brands LLC has launched a new product line for the powdered drink/beverage mixes under the brand name of neuroIMMUNE and neruoSLEEP. The neuroIMMUNE beverage mixes are enriched with vitamin D, antioxidants including zinc and selenium along with aloe vera. Apart from that, neuroIMMUNE also supports the immune system and prevents various diseases.

Opportunities for Market Participants:

The global beverage producers are being challenged by the regulatory bodies along with consumers in terms of quality of ingredients present the particular beverage. There are various considerations for ingredients while formulating the beverage mixes such as easy to dissolve, sediment-free or not be gritty, appearance along with mouth-feel. The beverage mixes have a long shelf life, this property is making it great are easy to store and to have on hand. However, these days’ consumers are also looking for the various food label and claims such as clean label, vegan, Halal & Kosher, non-GMO, sugar-free, and gluten-free among others before buying any product. These factors are creating growth prospects for the producers of beverage mixes to launch innovative products as per the demand for consumers to generate more revenue.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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