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Global Beverage Acidulants Market: Overview

As the demand for processed food products rise, the food and beverage industry makes rapid strides to cater to the ever-increasing demand of consumers. Many of the processed food items need acidulants and acids for a wide variety of purposes. Acidulants find use as preservatives, flavor enhancers, and many more. The global beverage acidulants market is likely to experience considerable growth owing to the rapid expansion of the food and beverage industry.

The global beverage acidulants market has been segmented on the basis of five parameters, which are product, form, nature, application, and region. The segmentations are expected to offer better presentation of the data collected through extensive research methods.

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Global Beverage Acidulants Market: Notable Developments

The following development reveals the changing dynamics of the global beverage acidulants market:

  • In 2016, Princeton-based Bai Brands introduced Bai Supertea, which came with fruit flavors. These specially flavored, brewed teas are infused with anti-oxidants and fruit juice. Ingredients like malic acid and citric acid are added to augment the fruitiness of the teas and the overall flavor profile is also balanced.

A few of the leading market vendors of the global beverage acidulants market are as mentioned below:

  • Jones Hamilton Co.
  • Parry Enterprises India Ltd.
  • Northeast Pharmaceutical Group Co.
  • Bartek Ingredients Inc.
  • Weifang Ensign Industry Co. Ltd.
  • Corbion N.V.

Global Beverage Acidulants Market: Key Trends

The global beverage acidulants market is likely to be influenced by the following drivers, restrains, opportunities during the study period.

Popularity of Carbonated Drinks with Fruit Flavors Accentuates Demand for Acidulants

Beverage acidulants add a twist of flavor to the creations of beverage makers. Some acidulants enhance sourness while others add sweetness. With the help of some skilful crafting, a signature flavor could be developed too.

Malic, tartaric, acetic, citric, fumaric, and adipic are some of the popular acidulants that are utilized as additives in beverages. It gives not only sweet or sour taste but also adjust and maintain pH, controls formation of gel, conducts leavening functions in baked products, and balance the viscosity of gelatin desserts and confectioneries. Such wide range of applications is likely to offer copious growth opportunities for the global beverage acidulants market over the period of assessment.

Acidulants find wide use in beverages that are made with fruit flavors like fruit flavored carbonated water drinks. In addition, beverages that contain real fruit juices could be flavor challenged sometimes due to low acid content of many of the fruits. Whole fruits come with 0.5 to 2.0 percentage of acid in total. In addition to that, at the time of processing and removal of pulp some of the acid content gets lost too. Hence adding acidulants adds to the fruitiness of the product.

Citric acid imparts upfront sweetness, fumaric and malic acid generate more of fruity flavor. Beverages with high to moderate fumaric acid content are more on the sweet side than other types of acids. Apart from soft drinks, beverage acidulants also find use in dairy products and energy drinks, Rise in popularity of energy drinks is likely to add impetus to the global beverage acidulants market.

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Global Beverage Acidulants Market: Geographical Analysis

Latin America, Asia-Pacific, Middle East and Africa, Europe, and North America comprise the major regions of the global beverage acidulants market. Regional segmentations help in better understanding of the various growth factors at play at regional levels of the market.

Of all the regions, both North America and Latin America are anticipated to manifest high growth opportunities. It is due to the growing popularity of various types of beverages, particularly energy drinks and aerated drinks. In Europe, the beverage acidulants market is likely to be driven by the fruit juices and natural flavored drinks.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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