Below-grade Waterproofing:  Introduction

  • Below-grade waterproofing is a kind of construction practice, wherein membranes and coatings are applied on to the walls of a structure under street or ground level. Below-grade waterproofing is also called below-ground or basement waterproofing.
  • Based on method type, the global below-grade waterproofing market can be bifurcated into positive side below-grade waterproofing and negative side below-grade waterproofing. Positive side waterproofing is the one where waterproofing materials are directly applied onto to the surface. This type of below-grade waterproofing is done on the structure, which is directly exposed to water. Its examples include waterproofing an outdoor deck or driveway. Negative side waterproofing is primarily used for projects that are under construction, mainly for interiors. The positive side waterproofing segment is expected to hold major share of the global market in the near future. Negative side waterproofing redirects water when it invades through the foundation. This is the major drawback of negative side waterproofing. This is not the case with positive side waterproofing. Hence, positive side waterproofing type of below-grade waterproofing is highly employed in the construction sector.

Rise in Need for Waterproofing in Residential and Commercial Sectors to Drive Market

  • Below-grade waterproofing is extensively employed in the residential sector to provide protection against moisture. Below-grade waterproofing is mainly carried out in parking cages, archives, technical rooms, and living areas of residential and commercial spaces. About 80% of the destruction to the structure is linked with the penetration or leaking of water into it. The construction cost associated with waterproofing of the structure constitutes less than 5% of the total construction. Hence, below-grade waterproofing provides excellent protection against moisture and also saves upon costs.
  • Rise in investment in the construction sector in developing countries such as India, Indonesia, and Myanmar is expected to boost the infrastructure sector in these countries. This is likely to boost the need for providing protection of infrastructure from corrosion and extreme weather conditions. In turn, this is driving the demand for below-grade waterproofing. 

Impact of COVID-19 on Global Below-grade Waterproofing Market

  • The construction sector has been highly affected due to the spread of the COVID-19 pandemic globally. Closure of construction sites and disruption of supply chain have created significant impact on the construction sector. Furthermore, the spread of the pandemic led to delays in granting of construction permits. The pandemic is likely to affect waterproofing activities in residential and commercial spaces in the near future. This is estimated to adversely affect the consumption of below-grade waterproofing in the near future.  

Asia Pacific to Hold Major Share of Global Below-grade Waterproofing Market

  • In terms of region, the global below-grade waterproofing market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Based on region, Asia Pacific is anticipated to hold major share of the global market. Europe and North America is expected to constitute relatively small share of the below-grade waterproofing market by 2020. Growth in urbanization and rise in income of the middle class population are expected to spur the need for space in Asia Pacific. This is likely to drive the construction sector in the region, thereby boosting the consumption of below-grade waterproofing.

Key Players Operating in Market

The global below-grade waterproofing market is fragmented. Key manufacturers operating in the global below-grade waterproofing market are engaging in new product launches to diversify their product line. For instance, on January, 9, 2020, BASF SE announced that it had launched a new product line of below-grade waterproofing under the brand name MasterSeal 730 UVS. MasterSeal 730 UVS is a high density polyethylene-based below-grade waterproofing intended for use in areas such as basements rafts, water table, and tunnels.

Major players operating in the global below-grade waterproofing market include:

  • CP Applied Technologies
  • Sika AG
  • RPM International Inc.
  • Carlisle Companies Inc.
  • BASF SE
  • Mineral Technologies Inc.
  • Soprema Group
  • Beijing Oriental Yuhong Waterproof Technology Co., Ltd.
  • Jiangsu Canlon Building Materials Co., Ltd.
  • Keshun Waterproof Technology Co., ltd.
  • Henry Company

Global Below-grade Waterproofing Market: Research Scope

Global Below-grade Waterproofing Market, by Membrane Material

  • High-density polyethylene (HDPE)
  • Thermoplastic olefin (TPO)
  • Ethylene Propylene Diene Monomer (EPDM)
  • Polyvinyl Chloride (PVC)
  • Bitumen
  • Others

Global Below-grade Waterproofing Market, by Method Type

  • Positive-side Waterproofing
  • Negative-side Waterproofing

Global Below-grade Waterproofing Market, by End-use

  • Residential
  • Commercial
  • Industrial

Global Below-grade Waterproofing Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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